Kevin Werbach

Kevin Werbach is an American academic, businessman and author. In 2002, he founded the Supernova Group, a technology analysis and consulting firm. Since 2004, Werbach is an Associate Professor of Legal Studies and Business Ethics at The Wharton School, University of Pennsylvania. He writes about business, policy, and social implications of emerging Internet and communications technologies.

On 14 November 2008 it was announced that then-President-elect Barack Obama has selected Susan Crawford and Werbach to lead the review of the Federal Communications Commission (FCC).

Biography Werbach holds a BA from the University of California at Berkeley (1991)

On 14 November 2008 it was announced that President-elect Barack Obama has selected Susan Crawford and Werbach to lead the review of the Federal Communications Commission (FCC). The review team "will ensure that senior appointees have the information necessary to complete the confirmation process, lead their departments, and begin implementing signature policy initiatives immediately after they are sworn in."

Werbach's areas of interest are emerging internet technologies, telecommunications policy, electronic commerce, wireless communication, and regulation. He also maintains a website of flatulence related puns based on "Smelt It, Dealt It". He advises major information technology and communications companies on strategic business and policy implications of emerging technologies. At The Wharton School Werbach is currently working in the areas of evolving Internet architecture policy implications, regulation of Internet video, next-generation broadband access, and decentralized communications, computing, and media business implications. As a Network Neutrality advocate, Werbach supports the 2015 FCC's rule on network neutrality. Together with Phil Weiser, a professor and dean at the Colorado Law School, Werbach posted their public statements in the column on Huffington Post and Medium, getting much attention and mentions by well-known publications as Wired, The New York Times, Fortune and other significant publications.

In recent years, Werbach also engaged in the field of Gamification. He co-authored two books and created a Massive Open Online Course which aired on Coursera.

Publications Digital Tornado: The Internet and Telecommunications Policy, (FCC Office of Plans and Policy Working Paper No. 29, March 1997). Werbach, Kevin & Hunter, Dan (2015). Gamification Toolkit: Dynamics, Mechanics, and Components for the Win, Wharton Digital Press, Boston.