Ken Willard

Kenneth Henderson Willard (born July 14, 1943) is an American former professional football player who was a fullback in the National Football League (NFL), where he was a four-time Pro Bowler with the San Francisco 49ers in the 1960s.

Early life Willard was born on July 14, 1943, in Richmond, Virginia.

In 1957, he was a star running back on the football team at only 14-years old, also playing on defense. On his first two plays as a runner he scored touchdowns on runs of 40 yards or more, but both were called back on penalties. He then caught a short pass and ran 60 yards for a touchdown on his first official play.

As a senior, he won high school awards in baseball and track. He also was a power hitter playing American Legion baseball. It was a difficult decision for Willard to turn down playing professional baseball, but he wanted a four year college education. Willard said "'You just can't put into words what makes you decide not to take it.'"

He played for the Tar Heels from 1962 to 1964, where he led the Atlantic Coast Conference in rushing yards in 1963 and was named Most Valuable Player (MVP) of the same year's Gator Bowl. He received All-ACC honors in 1963 and 1964 and was selected to the College Football All-America second-team in 1964.

Willard rushed for 1,949 yards on 514 attempts over his three years at North Carolina, with 18 touchdowns. He also had 46 pass receptions for 432 yards and another touchdown. and was All-ACC at center as a junior and senior. Hanburger went on to an NFL career at linebacker for the Washington Redskins, and induction into the Professional Football Hall of Fame.

Willard was also a member of the UNC baseball team, where he led the ACC in home runs two times and is unofficially credited with the longest home run in Tar Heel history at an estimated . He was also named All-Conference in baseball as a senior. Major league baseball teams were still interested in Willard, there was a bidding war between the NFL and the American Football League (AFL), and three NFL teams, the Detroit Lions, Minnesota Vikings and 49ers were interested in drafting Willard if he would sign with them. The Lions had offered him a $25,000 bonus to sign with them, but the 49ers doubled that sum.

Willard believed he was taken as a high draft pick because his draft came during the "Big Back" era, when many teams were looking to model their offense on Vince Lombardi's Green Bay Packers backfield of Jim Taylor and Paul Hornung; rather than relying on smaller and faster running backs. In addition to Willard, first round running back picks in 1965 included large (for the time) backs like 220-pound Tucker Frederickson (No. 1), 215-pound Donny Anderson (No. 7), and 230-pound Tom Nowatzke (No. 11). Willard also believed that the big back style power runners endured longer in the NFL without injuries than smaller faster backs who would make radical cuts while running, or were more likely to be blind-sided. In 1968, UPI named him a second-team All-Pro. He was a member of the 49ers when the team won the NFC West title in 1970, 1971 and 1972 and with the Cardinals when they won the division title in 1974.

In 1970, Willard rushed for 85 yards (with two fumbles) and had an 18-yard reception in the 49ers 17–14 win over the Minnesota Vikings in the divisional playoff round, but lost 17–10 against the Dallas Cowboys in the conference championship game (Willard rushing for 42 yards on 13 carries). In the 1971 divisional playoff round between Washington and San Francisco, a 24–20 victory for the 49ers, Willard faced off against former college teammate Chris Hanburger (Willard having 56 total yards from scrimmage); but the 49ers again lost to the Cowboys in the conference championship game, where the 49ers only had 31 offensive plays in the entire game (Willard having only six carries). In 1972, they lost to the Cowboys again, this time in the divisional round, 30–28; but Willard did not play in that game (unlike the previous four games where he was a starter).

On the retirement of Leroy Kelly, Willard became the NFL's active leader in career rushing yards for most of the 1974 season, before being passed by O. J. Simpson in Game 11. He retired with 6,105 rushing yards (then 8th all-time) and 45 rushing touchdowns (tied for 12th).

NFL career statistics Regular season Year Team GP GS Att Yds TD Rec Yds TD Fum 1965 SF 14 14 189 778 5 32 253 4 7 1966 SF 14 14 191 763 5 42 351 2 7 1967 SF 13 13 169 510 5 23 242 1 1 1968 SF 14 14 227 967 7 36 232 0 4 1969 SF 14 14 171 557 7 36 326 3 6 1970 SF 14 14 236 789 7 31 259 3 3 1971 SF 14 14 216 855 4 27 202 1 8 1972 SF14 11 100 345 4 24 131 1 3 1973 SF 14 10 83 366 1 22 160 1 2 1974 STL 7 2 40 175 0 4 28 1 0 Career 132 120 1,622 6,105 45 277 2,184 17 41

Postseason Year Team GP GS Att Yds TD Rec Yds TD Fum 1970 SF 2 2 40 127 0 3 40 0 2 1971 SF 2 2 25 49 0 2 16 0 0 1974 STL 1 0 1 0 0 0 0 0 0 Career 5 4 66 176 0 5 56 0 2

Honors In 1985, he was inducted into the Virginia Sports Hall of Fame

Personal life Willard operated his own business, Ken Willard Associates, dealing with employee communications.