Keith Sergio Lacour Samuels

Sergio LaCour (born Keith Samuels in 1967) is an American radio announcer, broadcast personality, and community advocate. He has worked in radio programming across the Pacific Northwest, Midwest, and Southern United States. Lacour is a member of Prince Hall Freemasonry and the Prince Hall-affiliated Shriners.

Early life and education Lacour was born Keith Samuels in 1967 in Tulsa, Oklahoma. He attended Booker T. Washington High School, and spent time at RadioVision, a broadcast facility located across the street. He was mentored by Michael Hightower, an R&B radio announcer.

Career Samuels adopted the broadcasting moniker "Sergio LaCour" early in his career.

Lacour has held on-air roles at KNHC, KKFX "K-Fox", and KRIZ in Seattle. When Lacour joined KRIZ radio in the mid-1980s, Northwest broadcasting legend Frank P. Barrow became his mentor. Sergio LaCour's Love Lines is a long-running, two-hour interactive broadcast focusing on relationships, listener advice, and classic slow jams. The Weekend Jamz Show began in late 2024, when Lacour expanded his regional broadcast footprint via synchronized syndication through the Z-Twins Radio Network.