Keith Barr

Keith Barr (born July 16, 1970) is an American businessman. He currently serves as chief executive officer and president of CarMax, the nation's largest used-car retailer.

Personal life and education Born in Boston, Barr was educated at Saint Sebastian's School in Needham, Massachusetts, and has a degree from Cornell University's School of Hotel Administration, where he was a member of Sigma Alpha Epsilon social fraternity. He and Diana have two daughters: Sophie and Tessa.

Career Bar held positions at Bristol Hotels and Resorts, until it was acquired in 2000 by IHG Hotels & Resorts in 2000. Barr led IHG from 2017 to 2023 after serving as the company’s chief commercial officer for four years. He also spent four years as CEO of IHG’s Greater China operating division. When Barr left IHG in July 2023, Elie W. Maalouf succeeded him as CEO.

Following his run at IHG, he spent two years at the private equity firm Sixth Street Partners.

On March 16, 2026, Barr assumed the position of CEO and president of CarMax, which is headquartered in Goochland County, Virginia. When he was hired, the company said it agreed to provide him with temporary housing in the Richmond area.

Awards and Honors He joined the board of directors of MGM Resorts International in 2024 and has served on the World Travel and Tourism Council, British American Business Council, and the board of Women in Hospitality Travel & Leisure.

Barr is a non-executive director of Yum! Brands and a member of the Dean's Advisory Board for the Nolan School of Hotel Administration at Cornell SC Johnson College of Business.

In 2024, it was announced that Barr would receive the Cornell Hospitality Icon of the Industry Award.