Katarzyna Sanak-Kosmowska

Katarzyna Julia Sanak-Kosmowska (born 21 December 1984) is a Polish marketing and public relations theorist and researcher, associate professor at the Marketing Department at the Kraków University of Economics.

Biography She was born in 1984 as the daughter of Marek Sanak, a molecular biologist; and Iwona Sanak, a dentist. She attended the Bartłomiej Nowodworski High School in Kraków, where she passed the matriculation exam. Subsequently, she graduated with Bachelor's (2006) and Master's degree (2008) in management and marketing from the Jagiellonian University. In 2006, she studied at the IECS – The Strasbourg Graduate School of Management within the Socrates-Erasmus programme.

In May 2021, she became the coordinator of the “UEK Pomaga” (UEK Helps) project, aimed at “building social responsibility in the academic community”, among others by “supporting pro-ecological attitudes” and providing various forms of assistance “in the name of implementing the principle of social solidarity”, implemented within the “UEK Responsible” Program at the Kraków University of Economics. Since October 2021, she has been the director of the MBA CSB+ Master Program at the Kraków School of Business at the Kraków University of Economics. She coordinates the School of Elementary Academic Didactics at the Kraków University of Economics.

She published her PhD as a monograph in 2018, Zeszyty Naukowe Uniwersytetu Ekonomicznego w Poznaniu, and contributed more than twenty chapters to monographs. She researched on the impact of advertising on consumers, remembering ads, cognitive errors, manipulation and persuasion techniques in advertising, open innovation and crowdsourcing. and the Spokesmen of Science Association (2018).

In 2017 and 2018, she was awarded the Kraków University of Economics Rector's Award as the “lecturer best rated by the students”. Człowiek wśród innych ludzi (co-author with Anna Karwińska; Uniwersytet Ekonomiczny w Krakowie, 2020) Evaluating Social Media Marketing. Social Proof and Online Buyer Behaviour (Routledge 2022)

As editor Uniwersytet i edukacja wobec wyzwań współczesności (co-editor with Stanisław Mazur and Norbert Laurisz; Uniwersytet Ekonomiczny w Krakowie, 2021) Uniwersytet Odpowiedzialny. Edukacja w zakresie przedsiębiorczości cyfrowej. Podręcznik dla nauczycieli i rodziców (co-editor with Norbert Laurisz; Uniwersytet Ekonomiczny w Krakowie, 2021)

Awards Award of the Rector of the Kraków University of Economics, 3rd degree for individual teaching achievements as the “lecturer best rated by the students” (2017) Award of the Rector of the Kraków University of Economics, 3rd degree for individual teaching achievements as the “lecturer best rated by the students” (2018)