Kacho López Mari

Kacho López Mari (born May 16, 1975) is a Puerto Rican filmmaker and music video director, co-founder of the production company Filmes Zapatero. His work spans more than forty music videos and short films, including projects that helped define reggaetón’s visual language and others that merge documentary and activism. In 2014, he became the first director to win both Best Short Form Music Video and Best Long Form Music Video at the same Latin Grammy Awards ceremony. He is a 7-time nominee and two time Latin Grammy Award winner for his music videos “Ojos Color Sol” (Calle 13) (featuring actors Gael García Bernal and María Valverde) and “Loco de Amor” (Juanes). His second collaboration with Juanes titled Mis Planes son Amarte (coincidentally Latin music's first visual album ), got López Mari his 6th Latin Grammy nomination and his 4th for Best Music Video, Long Form. His music video/documentary "El Apagón - Aquí vive gente" for Bad Bunny was nominated at The Shots Awards of the Americas 2023 in the video of the year category and was shortlisted at Cannes Lions 70 in Cannes, France in 2023. The video was also nominated at the VMAs 2023 in the Video for good category. In August 2023 Premios Rolling Stone en Español nominated "Canción Desaparecida" by Juanes, music video López Mari directed, in the Videoclip del Año category. In 2025 Kacho directed the music video for Baile Inolvidable (Bad Bunny), the first Salsa song to reach #1 in Apple Music's global charts.

Career Kacho López Mari started his career in the field of graphic design. Before directing, López Mari produced underground music events in Puerto Rico and worked on television commercials at Paradiso Films. His first music video was Tego Calderón’s “Abayarde/Gracias” (2003), a six-minute narrative piece combining two songs. The video coincided with Calderón’s breakthrough and became one of the genre’s earliest visual landmarks. Canción Desaparecida 2023 Juanes and Mabiland Nominated - Premio Rolling Stone 2023 Won - Buenos Aires Music Video Festival 2023 - Impacto Social

Nominated - Brazil Music Video Festival - Melhor videoclipe Latam El Apagón-Aquí vive gente 2022 Bad Bunny Short List - Video of the year - Shots Awards The Americas 2023 Short List - Cannes Lions 2023 - Entertainment for music

Nominated - VMAs 2023 Video for good

Won -Buenos Aires Music Video Festival 2023 - Documental Volví 2021 Aventura and Bad Bunny Lo Nuestro Vale Más 2020 Jesse & Joy Tiburones 2020 Ricky Martin Tequila 2019 Juanes Tanto 2019 Jesse & Joy and Luis Fonsi Callaíta 2019 Bad Bunny Dandy del Congo 2018 Trending Tropics El Intelné 2018 Trending Tropics Nominated – Best Concept at the Berlin Music Video Awards Di que sientes tú 2018 Chayanne La Player 2018 Zion & Lennox Yo Contra Ti 2017 Daddy Yankee featuring Orquesta Sinfónica de Puerto Rico Won – Cannes Lions International Festival of Creativity Won – El Sol Award

Won – Clio Awards

Won – SME Digital Award Mis Planes Son Amarte 2017 Juanes Nominated – Latin Grammy Award for Best Long Form Music Video Te Quiero Con Bugalú 2016 iLe La Vida (Respira el Momento) 2015 Calle 13 Loco de Amor, La Historia 2014 Juanes Won – Latin Grammy Award for Best Long Form Music Video Ojos Color Sol 2014 Calle 13 featuring Silvio Rodríguez Won – Latin Grammy Award for Best Short Form Music Video Adentro 2014 Calle 13 Nominated – Latin Grammy Award for Best Short Form Music Video El Aguante 2014 Calle 13 Multi_Viral 2014 Calle 13 Musica en Tiempos 2014 Various Artists Nominated – Latin Grammy Award for Best Long Form Music Video Hecho con Sabor a Puerto Rico 2013 Various Artists Nominated – Latin Grammy Award for Best Long Form Music Video Se Van 2005 Julio Voltio Donqueo 2005 Don Omar Bandoleros 2005 Don Omar featuring Tego Calderón Gasolina 2004 Daddy Yankee Won – Premios de la Gente "Video of the Year" Nominated – MTV2 Award "Best Video" Guajira 2004 Yerba Buena! Tal Vez 2003 Ricky Martin Jaleo 2003 Ricky Martin Abayarde 2003 Tego Calderón Accolades At the 16th Annual Latin Grammy Awards in 2014, López Mari won Best Short Form Music Video for Ojos Color Sol and Best Long Form Music Video for Loco de Amor (La Historia), becoming the first director to win both categories in the same year. 2024 Director of the year Heat Latin Music Awards 2024 Nominated 2023 Canción Desaparecida Brazil Music Video Festival - Melhor videoclipe Latam Nominated 2023 El Apagón Buenos Aires Music Video Festival 2023 - Documental Won 2023 El Apagón Cannes Lions - Entertainment for music - Excellence in Music Video Short List 2023 El Apagón SME Digital Awards Best of Show 2023 El Apagón Shots Awards The Americas 2023 - Video of the year Short List 2022 Flow HP Bogotá Music Video Festival Finalist 2021 Flow HP Buenos Aires Music Video Festival 2021 Won 2021 "Origen" Documental Latin Grammy Award for Best Long Form Music Video Nominated

Cannes Lions International Festival of Creativity award for Entertainment Shortlist Winner Cannes Lions International Festival of Creativity award for Radio and Audio Won Bronze El Festival Iberoamericano de la Comunicación Publicitaria El Sol award for Digital and Mobile Won Silver Clio Awards for Social Good and Music Marketing Won Bronze SME Digital Award for Best Social Responsibility Campaign Won Gold SME Digital Award for Best Use of Content Marketing Won Gold

"Loco de Amor, La Historia" Latin Grammy Award for Best Long Form Music Video Won "Ojos Color Sol" Latin Grammy Award for Best Short Form Music Video Won

"Adentro" Latin Grammy Award for Best Short Form Music Video Nominated "Música en Tiempos" Latin Grammy Award for Best Long Form Music Video Nominated 2013 "Hecho con Sabor a Puerto Rico" Latin Grammy Award for Best Long Form Music Video Nominated 2005 "Gasolina" MTV2 Award "Best Video" Nominated