Jun Ashida

(21 August 1930 – 20 October 2018) was a Japanese fashion designer. Born in Jeonju, Jeollabuk-do, Chosen, he began studying under illustrator Jun'ichi Nakahara. After gaining experience as a consulting designer, Ashida created his first fashion label in 1963, which would later be named after him. From 1966 to 1976, he served as the personal designer for Empress Michiko. Throughout his career, Ashida designed for royalty, sports teams, and companies. His daughter, Tae Ashida, also became a fashion designer.

For his contributions to fashion, Ashida received Japan's Purple Ribbon Medal in 1991. He died from pneumonia on 20 October 2018.

Life and career Jun Ashida was born in Jeonju on 21 August 1930 as the youngest of seven other siblings. His father, ethnically Japanese, was a practicing doctor. After graduating high school, he learnt design from Jun'ichi Nakahara, a fashion artist and graphic designer. Three years later, Ashida and his wife, Tomoko, launched their first clothing label in 1963. This label would later turn into the "Jun Ashida" brand. The designer opened a boutique in Paris in 1989 at 34 Faubourg Saint-Honore.

Ashida's hand in designing for royalty extended beyond Empress Michiko. He also designed dresses for a then-Crown Princess Masako to wear during her wedding in 1993. Queen Rania of Jordan also enlisted the help of Ashida for dresses that she wore during her 1999 state visit to Japan.

Personal life and death Ashida had two children. His second daughter, Tae Ashida, also became a fashion designer.

On 20 October 2018, Ashida died from pneumonia at his home in Tokyo.

Awards For his contributions to fashion, Ashida was awarded a purple ribbon Medal of Honor by the Japanese government in 1991. He was also conferred the third class of the Order of the Rising Sun in 2006. Ashida was similarly a recipient of the French Ordre national du Mérite in 2000.