Juju Bae

Juju Bae (born 1992) during adulthood, after she was directed by her ancestors. She first began to practice the African American tradition of hoodoo in 2016, and later added the Yoruba practice of ifá in 2018.

Bae gained notability through her podcast, A Little Juju, which she launched in 2018 after she began to practice hoodoo. The podcast centers Juju's explorations of the connections between Black modern life and African traditional religions. In 2020, the podcast was nominated for Best Spirituality & Religion Podcast at the iHeartRadio Podcast Awards.

The name she uses professionally, Juju Bae, is a nod to the catch-all term "juju", which encompasses African medicine, spiritual practices and magic, and has negative connotations at times. because it is a central tenet of many African traditional religions. She uses divination techniques as part of her practice.

In 2023, Bae appeared on the Hulu reality series Living for the Dead, where she and the other LGBTQ cast members use spiritual tools to assist ghosts and paranormal entities that haunt various locales around the United States.

Personal life Bae was born and raised in Beechfield, Baltimore, Maryland. She was raised Catholic. She graduated from Seton Keough High School in 2010. 2024 – Winner, Signal Awards, Best Indie Podcast, Listener's Choice

Works Podcast 2018–present, A Little Juju, iHeartRadio

Book The Book of Juju: Africana Spirituality for Healing, Liberation, and Self-Discovery, 2024, United States, Sterling Ethos ISBN 978-1-4549-5128-5, 18, June 2024