Judith Diment

Judith Ann Diment is a British PR & Marketing consultant and humanitarian known for her advocacy for polio eradication.

She is chair of the Polio Eradication Advocacy Task Force at Rotary International, having organised polio advocacy and media events at the Houses of Parliament and the European Parliament. She is also the Dean of the Rotary Representative Network, which represents the service organisation, at the UN, Commonwealth and other international organisations.

In February 2008, Diment orchestrated a large-scale public awareness campaign, projecting "END POLIO NOW" onto the Palace of Westminster. The phrase became the global slogan of Rotary International's initiative to eradicate polio from the then four remaining endemic countries. The campaign has been replicated on numerous landmarks worldwide.

Career Studied Geology and Geography at Aberystwyth University.

Worked at the British Museum, Natural History from the 70's, including as Botany Librarian, where she worked on the Banks' Florilegium project with Chris Humphries.

Diment joined Windsor St George Rotary Club in 1996. She became president in 2004, then district governor for Rotary across the Thames Valley.

Campaign Aide to Theresa May during the 2010 and 2015 United Kingdom general elections.

Minister of State for International Development Alistair Burt spoke of her work to the House of Commons in 2018.

In 2019, then Prime Minister of the United Kingdom, Theresa May, and Queen regnant, Elizabeth II, both publicly recognised Diment for her charitable work in polio eradication and other causes. "Building on past progress and overcoming remaining hurdles requires continued support and (polio eradication) is a sound value-added investment. Today, we are proud to present the new 2019–2023 GPEI Investment Case…and thank all our partners for their input. This support and engagement are invaluable, given that this is a document that argues that polio can be eradicated but only with sufficient financial and political support. To ensure success, the Initiative needs US$ 3.27 billion through 2023… any investor is looking for measurable progress, tangible dividends, and return on investment— the GPEI has all of these. Rotary looks forward to joining all partners to make a funding pledge in Abu Dhabi, and to continued collaboration towards the fulfilment of a polio-free world from which we will all reap the dividends in perpetuity."

— Judith Diment presenting the GPEI 2019–2023 Investment Case, published by the World Health Organization on behalf of the Global Polio Eradication Initiative in 2019.

END POLIO NOW campaign The "END POLIO NOW" campaign continued to landmarks including:

The campaign regularly features as part of World Polio Day.