Jreg

Gregory John Guevara, known online as JREG (, also stylized as Jreg, JrEg, or jREG; born 22 May 1997), is a Canadian YouTuber, musical artist, journalist, political satirist, and politician. His web content has been described as millennial and zoomer friendly, and he has covered topics such as the Peterson–Žižek debate, COVID-19, and climate change in parody videos. His channel rose to prominence after a video of his titled Political Compass Rap went viral.

In August 2022, Guevara announced a "post ironic" campaign running for the 2022 Ottawa municipal election, which he claimed to be running in as both a libertarian and a socialist. Guevara was unsuccessful in the election, receiving 584 votes. In 2024, Guevara released his debut album, Postmodern Love Songs. Guevara opposes centrism, having coined the term "Anti-Centrism".

Early life Gregory John Guevara was born on 22 May 1997 in Ottawa, Ontario. After graduating from Holy Trinity High School in 2015, Guevara studied journalism at Carleton University. Guevara graduated from Carleton University in 2019 with a Bachelor of Journalism with High Distinction and a Minor in English.

YouTube career Guevara initially used YouTube to host his songs and spoken word poetry on a channel called MC SWM, an acronym standing for Middle Class Straight White Male.

Guevara started seriously pursuing YouTube after being disillusioned with government work at an unpaid internship that he did as a part of his senior year coursework at Carleton University. He uses a persona that is "an all-knowing, hyperaware, and slightly-troubled individual whose statements are always drenched in multiple levels of irony." His channel rose to prominence after a video of his titled Political Compass Rap went viral and got 3.9 million views.

Guevara also has two other channels: Greg Guevara, where he posts his thoughts on art and community as well as his spoken word and songs; and Jred, where he vlogs about his thoughts on society and his personal struggles.

He runs the Horseshoe Theory podcast with YouTuber Brogan Woodman, better known as Art Chad, where they invite Internet celebrities to discuss radical politics and culture. Guevara stated that he became interested in political vlogging from an Internet meme perspective, and was never into politics for its own sake.

Political career

On August 9, 2022, Guevara announced a "post ironic" He also promised to make Ottawa bilingual, speaking both Franglais and "government speak." Once these goals were to be completed, Guevara planned to give everybody stay-at-home government jobs with high wages to create a booming economy. Guevara also planned to address homelessness by deliberately attempting to stop Ottawa's population growth and providing a guaranteed one-bedroom apartment for every individual. He wanted to make all international businesses in the city rebrand to be more "Ottawa-friendly".

He opposed having a police force and supported police abolition, but said that he would have kept a police force for protection from political enemies. On the topic of climate change, Guevara said that it is too late to do anything. Guevara stated that he is "cut from the same cloth" as satirist candidates such as Vermin Supreme and the Neo-Rhinoceros Party, but that they "reach different conclusions." His campaign was run "based on irony and an element of nihilism toward the political system." He later claimed that the election was "stolen" by "lizard people". In the summer of 2024, Guevara released his debut album, Postmodern Love Songs, co-created with musician Liam Schwisberg. The 17-track album delves into topics such as climate change, Internet celebrities, AI, atomization, the black pill and their impacts on relationships. Guevara has stated that he opposes centrism, coining the term "Anti-Centrism".

Discography The following songs are available on Guevara's Apple Music and Spotify pages: AlbumsTitleYearPostmodern Love Songs2024

Electoral Record