José Parra Moyano

José Parra Moyano is a Spanish academic and researcher specializing in digital strategy, artificial intelligence, and data analytics. He is a professor of digital strategy at IMD Business School in Switzerland.

Education Parra Moyano earned a Doctor of Philosophy (PhD) in Management and Economics from the University of Zurich.

Early life and education Parra Moyano serves as Professor of Digital Strategy at IMD Business School, where he teaches and conducts research on the impact of digital technologies on organizations and economic systems.

His research examines how organizations adopt and integrate emerging technologies, particularly artificial intelligence, and how leadership decisions influence digital transformation outcomes.

Parra Moyano has also held teaching roles and guest lectureships at institutions including the University of Zurich, Copenhagen Business School, and Mannheim Business School, focusing on subjects such as data strategy, business analytics, and statistics.