José de Bouza Serrano

José de Bouza Serrano (born 20 July 1950) is a Portuguese diplomat.

He earned a licentiate degree in Law from the University of Lisbon, and joined the diplomatic career in 1978. He served as the Portuguese Ambassador in Copenhagen (Denmark) from 2004 to 2008, as the (non-resident) Portuguese Ambassador in Vilnius (Lithuania) in 2005, as the country's Chief of Protocol from 2008 to 2012, and as the Portuguese Ambassador in The Hague (Netherlands) from 2012 to 2016.

In 2019, Bouza Serrano sold his 170-piece collection of 17th-to-19th-century Ming and Qing Chinese porcelain to the Orient Foundation; the collection is now on permanent exhibition at the Museum of the Orient, in Lisbon, under the name "The Former Bouza Serrano Collection – The Strength of Fragile Things".

An outspoken monarchist (self-described as a "committed monarchist in the service of the Republic" ), in 2023 he was in charge of protocol at the wedding of Infanta Maria Francisca, Duchess of Coimbra in Mafra Basilica.

Published works O Livro do Protocolo (A Esfera dos Livros, Lisbon, 2011) As Famílias Reais dos Nossos Dias: o olhar de um diplomata português (A Esfera dos Livros, Lisbon, 2018) A Viúva de Windsor: histórias da História do longo reinado de Isabel II (Oficina do Livro, 2022) O Rei Sem-Abrigo: Don Juan Carlos I de Espanha (Oficina do Livro, 2024)

Distinctions National orders