Jorge Rodríguez

Jorge "Fish" Rodríguez is a Latin Grammy Award-winner music video director. Rodríguez was awarded the Best Short Form Music Video at the Latin Grammy Awards of 2006 for "Atrévete-te-te", co-directed by Gabriel Coss and performed by Calle 13. Rodríguez challenged the types of images seen in mainstream hip-hop videos with "Atrévete-te-te", with René Pérez (Residente), the band's lead singer, not wearing massive gold chains or drinking bottles of champagne, and questioning the current lifestyle of Puerto Ricans who try to emulate the American lifestyle.

In 2010, a documentary co-directed by Richard Santiago and Rodríguez about Puerto Rico boxers was shown at the Institute for Puerto Rican Arts and Culture, "these boxers are like Tibetan monks... no drinking, no sex, etc. to prepare for fighting." said Santiago about the documentary. Rodríguez did the art direction for the short film La Vida Sexual de los Camarones (The Sexual Life of Shrimp).