Jonathan Mildenhall

Jonathan Mildenhall (born September 9, 1967, Leeds, England) is the chief marketing officer of Rocket Companies. He is the former chief executive officer of TwentyFirstCenturyBrand, a marketing consultancy firm. While working for Airbnb in 2017, he was ranked 8th on the world's most influential CMOs by Forbes. The campaign came to be one of the most-awarded marketing platforms in the company's history. In 2014, Airbnb’s CEO Brian Chesky asked Mildenhall to join Airbnb as chief marketing officer.

During his time at Airbnb, he was responsible for the brand’s breakthrough global campaigns “Wall and Chain”, “Never A Stranger” and “Live There,” among others. In 2017, Airbnb launched its #WeAccept ad during Super Bowl LI, to promote its values of inclusiveness and diversity.

In October 2017, he left Airbnb to found TwentyFirstCenturyBrand, a marketing consultancy firm. In 2018, he said, "Brands that have properly understood culture, that know how to insert themselves into culture in a way that transcends the specific technology or product or service, they’re the brands that are going to be successful."

In 2024, Mildenhall became the chief marketing officer of Rocket Companies.

Recognition In 2017, Mildenhall was named Jury President for Creative Effectiveness of Cannes Lions International Festival of Creativity. The same year, Mildenhall was ranked 8th on Forbes’ "The World’s Most Influential CMOs 2017" and Financial Times included him in its ranking "EMpower 100 Ethnic Minority Leaders" lists. In 2016, he won Adweek’s Brand Genius award, and Business Insider recognized him as 7th on its list of "The 50 Most Innovative CMOs in the world". Mildenhall was awarded Creative Marketer of The Year by Cannes Lions International Festival of Creativity in 2013. Mildenhall served as a Trustee of HRH Prince of Wales’ The Prince's Trust from 2002 to 2005.

Personal life

Mildenhall is openly gay, and has a husband. He also has a daughter and son.