John Morton-Sale
British artist based in London; illustrator, painter, gallery owner
About John Morton-Sale
Lived 1901 – 1990 (aged 89). John Morton-Sale was a British illustrator.
John Dalton Morton-Sale (29 January 1901-14 March 1990) was an English painter, illustrator, and publisher. He was born in Kensington and, after a brief spell in the British Civil Service, attended Putney School of Art and Central School of Art in London. He studied under A.S. Hartrick and Gerald Spencer Pryse alongside Isobel Laurie Lucas (b. 15 May 1904), whom he married in 1924. They had one daughter, Roysia Romanelli (b. 1928). Their artistic relationship was symbiotic and complementary, working together to illustrate a large number of books, including some by Eleanor Farjeon, although each produced work individually.
John Morton-Sale's earliest assignments included dustwrappers for London After Midnight (1928) by Marie-Coolidge Rask, a book based on the 1927 film London After Midnight starring Lon Chaney, and The Amateur Gentleman (1930) by Jeffery Farnol, He went on to illustrate The Magic Walking Stick (1932) by John Buchan, and an edition of Alice's Adventures in Wonderland (1933) by Lewis Carroll. The original painting for the frontispiece of Arthur Davenport's A Country Holiday (1933) is in the Victoria and Albert Museum. In Good Afternoon Children (1932) he illustrated stories and plays from the BBC's Children's Hour. He produced portfolios of colour illustrations for the Bookman Christmas Special Number for three consecutive years - 1931, 1932 and 1933 - the first consisting of six colour plates of his illustrations for Arnold Bennett's The Old Wives' Tale (1908).
In 1937 the Morton-Sales moved to Edgemoor, Devon, near Dartmoor, where they established separate studios. John was 'happiest when painting landscape, out-of-doors'. It was their illustration of Eleanor Farjeon's Martin Pippin in the Daisy Field (1937), which 'matched the mellow fantasy of the text' that established the couple's popularity as illustrators of children's books. Farjeon stayed at their house and they had 'picnics on the moors and walks through picturesque villages'. Isobel Morton-Sale described how they asked Eleanor Farjeon to write the verses for Cherrystones (1942) and The Mulberry Bush (1945). Together with Farjeon's The Starry Floor (1949) these were republished in 1958 as Then There Were Three. The pair also illustrated Beverley Nichols' The Tree that Sat Down (1945), which was written while Nichols was staying nearby, the Morton-Sales contributing illustrations as the writing progressed, and 'possibly influencing its outcome'. They became close friends with novelist Elizabeth Goudge who lived in Cockington, Devon, and John illustrated the dustwrappers of her bestsellers Green Dolphin Country (1944), Gentian Hill (1949) and The Heart of the Family (1953).On one visit Goudge was inspired by Isobel's paintings to write four short stories for children - The Good Little Girl, The Bad Little Girl, Shufflewing and Serena the Hen - which the Morton-Sales published in 1964 with illustrations by Isobel. Parnassus Gallery cards were among the first to be sold at the Royal Academy and the Victoria and Albert Museum. The pair retired from the Parnassus Gallery in 1977.
John Morton-Sale died at Chagford, Devon, on 14 March 1990. Isobel Morton-Sale died in Moretonhampstead, Devon, on 25 November 1992.
Retrospectives of the work of John and Isobel Morton-Sale were held at the Maas Gallery, London, in 1984 and at the Chris Beetles Gallery, London, in 1996.
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Important facts
People in John Morton-Sale's life
Named in this biography and alive at the same time
Contemporaries
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Frequently asked questions
Who was John Morton-Sale?
British artist based in London; illustrator, painter, gallery owner
When was John Morton-Sale born?
John Morton-Sale was born on 29 January 1901 in Kensington.
When did John Morton-Sale die?
John Morton-Sale died on 14 March 1990 in Chagford.
What was John Morton-Sale's occupation?
John Morton-Sale was an illustrator.
What nationality was John Morton-Sale?
John Morton-Sale was British.
Sources & further reading
Cite this page
APA: Biography.guide. (2026). John Morton-Sale. https://biography.guide/john-morton-sale/
MLA: "John Morton-Sale." Biography.guide, https://biography.guide/john-morton-sale/.
Chicago: "John Morton-Sale." Biography.guide. https://biography.guide/john-morton-sale/.
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