Joey Reiman

Joseph Alden Reiman (born March 31, 1953) is an American advertising businessman and author.

Early life

Joseph Alden Reiman was born to a Jewish family in New York City on March 31, 1953, to businessman Henri Reiman and astrologer Phyllis Joy. He is a graduate of Brandeis University with a bachelor's degree in American Studies. After graduation, Reiman interned under director Federico Fellini in Rome, Italy. While in Italy, Reiman was a passenger in a car accident where he was partially paralyzed, losing the use of his right arm. Six months after his accident Reiman entered the world of advertising.

Career

Reiman served as chairman of the advertising agency Babbitt & Reiman until its acquisition by the London-based GGT in the early 1990s. He went on to become the founder and CEO of the Joey Reiman Agency, where he remained until 1995. BrightHouse has worked on campaigns for clients such as The Coca-Cola Company, Procter & Gamble, McDonald's, Pepperidge Farm and Newell Brands.