Joe Holberg

Joe Holberg is an American businessman and politician who founded, and sold, a money management firm Holberg Financial (later renamed Spring), and is running for Mayor of Chicago in the 2027 election.

Early life Holberg attended the University of Michigan and due to financial difficulties had to choose between paying rent or paying for tuition, opting to pay his tuition and be homeless, living in a car on foodstamps.

Business career Holberg opened a money management firm, Holberg Financial, in 2015 to help prevent people from having a similar experience to his in college. In 2018 Holberg would give a TEDx talk at his alma mater on financial responsibility.

In 2018 Holberg Financial received $1 million in seed capital from venture capitalists, primarily from Google. In 2021 Holberg would renamed the company as "Spring" with the firm being bought out by Mariner Wealth Advisors in January 2023 with Holberg becoming Mariner's managing director of its new financial wellness department which would be built with Spring as its core.

Political career

Holberg announced that he would be running for Mayor of Chicago in the 2027 election. He was the first candidate to formally announced his bid and centered his campaign on reducing the cost of living by balancing the city's finances. In July of 2026 Holberg published the first campaign book in Chicago history, The Holberg Plan: A Mayoral Candidate's Vision for Chicago outlines his campaign priorities, plan, and vision for Chicago.

Published works Rogue Finances A Brief Discourse on Financial Justice The Holberg Plan: A Mayoral Candidate's Vision for Chicago