Joe Baggs

Joe Baggs is an English TikToker and television personality. He first gained attention through his appearances with his family on the Channel 4 series Gogglebox and has since built a significant online presence, particularly on TikTok. He also hosts his own podcast, Not My Bagg.

Early life and education Baggs was born to Terry and Lisa Baggs and attended The Hertfordshire and Essex High School. He has a brother, George, and a half-brother. While at school, he created a music video for Lady Gaga's "Applause" that was nominated for the WJEC Moving Image Award. Baggs is gay and has credited Lady Gaga with giving him the confidence to come out. After leaving school, he worked as a recruiter for Spencer Ogden.

Career In September 2020, Terry, Lisa, George, and Joe all began appearing on series sixteen of Gogglebox, a programme in which families comment on television programmes. At the time, the family was living in Great Dunmow and Joe was working in recruitment. They took a break after one series due to the COVID-19 pandemic in the United Kingdom but returned for a further two. Among the programmes they watched as part of the show was Naked Attraction, a dating show featuring large amounts of full-frontal nudity.

The Baggs left the show in May 2022 to focus on other media and entertainment opportunities. Joe shared a half hour BBC Radio 1 presenting slot with George on 25 December 2022 for the station's TikTok Takeover and had started the podcast Not My Bagg with The Fellas Studios by March 2023. Co-hosts on the podcast have included George and Lisa Baggs Melanie C, Coleen Nolan, The Only Way Is Essex 's Ella Rae Wise and Freddie Bentley, and Love Island alumni Chloe Burrows, Millie Court, Uma Jammeh, Lauren Wood, and Harry Cooksley. Shortly after broadcast, a clip of Wood's episode was shown during the finale of the 2026 series of Love Island: All Stars. and appeared on Lorraine in December 2024, the latter to talk about his friend GK Barry and the series of I'm a Celebrity...Get Me Out of Here! that she was participating in.

Baggs was one of several celebrities rumored to appear in the 2025 series of Celebrity Big Brother. By June 2025, he and had made appearances on Lorraine and I'm a Celebrity: Unpacked. That month, he and Ash Holme became regular panellists on Love Island: Aftersun, a companion programme to ITV2's Love Island. He signed to YMU management in August, by which time he was in a relationship with actor and content creator Kaine Ruddach. He then took at a shift at a London café with Olivia Attwood in September 2025 to promote NationFried, a vehicle for the Nationwide Building Society, and filmed vox-pop interactions with Joe Marler and members of the public in March 2026 to promote The Social Snacking Experiment, a vehicle for Pringles. In April 2026, Baggs was announced to be hosting a new Britain's Got Talent spin-off show.

Filmography

Television

Podcasts YearTitleRoleNotes2022–Not My BaggHost/co-host 2023 The Useless Hotline''Guest