Joanna Griffiths

Joanna Griffiths (born 1984) is a Canadian businesswoman. She is the President and Founder of Knix Wear, Inc., a women's undergarment brand.

Career Griffiths attended Queen's University in Kingston, Ontario, graduating with a commerce degree.

Griffiths began her career as a publicist for Universal Music Group and the Toronto International Film Festival, before attending INSEAD in France. She graduated with her MBA in 2012. She raised $53 million in March 2021, closing the funding round three days before giving birth to twin girls. As of January 2022, Griffiths has opened up six brick-and-mortar Knix stores across North America.

In November 2021, Griffiths, along with singer and doula Domino Kirke, released Life After Birth: Portraits of Love and the Beauty of Parenthood, a book about the experiences of postpartum mothers featuring stories from parents like Ashley Graham and Amy Schumer. Ahead of International Women's Day, in February 2022, Griffiths and Ashley Graham released Big. Strong. Woman. at the Adweek Challenger Brands Summit, a film focused on combating female stereotypes and highlighting female strength.

In April 2022, Knix and American fashion designer Betsey Johnson collaborated to create a collection of intimates.

Philanthropy Griffiths pledged $100,000 to Black Lives Matter in 2020, and also started a GoFundMe to raise money to supply personal protective equipment to Canadian hospitals. Griffiths also won the EY Entrepreneur of the Year 2022 Ontario.