Jerry Wind

Yoram (Jerry) Wind is an Israeli-American marketing scholar. He is the Lauder Professor Emeritus and Professor of Marketing at the Wharton School of the University of Pennsylvania, where he has been a faculty member since 1967. In addition to his academic work, he provides marketing-driven business consulting and expert testimony in intellectual property litigation. Additionally, he was a co-founder of Reichman University in Israel, formerly known as the Interdisciplinary Center (IDC) Herzliya, and serves on its academic council.

Research and consulting Wind has contributed more than 300 articles and chapters to marketing literature. His research focuses on global marketing strategy, corporate transformation, and the intersection of technology and creativity. In 2025, he published Creativity in the Age of AI, exploring toolkits for modern cognitive adaptation. He also developed specialized educational content for platforms such as Coursera regarding the application of creativity in business environments.

Beyond academia, Wind advises corporate leadership on marketing-driven business strategy. He has served as an expert witness in numerous intellectual property cases and frequently lectures on the evolution of digital business models. He is a member of the art committee for Grounds For Sculpture and serves on the marketing committee for the Woodmere Art Museum. AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award** (1993) Paul D. Converse Award** (1996) Buck Weaver Award** (2007) Reimagine Education Lifetime Impact Award** (2024) Inductee, Marketing Hall of Fame** (2017)

In 2014, his work was compiled in the eight-volume anthology Legends in Marketing: Yoram (Jerry) Wind.

Selected bibliography Market Segmentation (1982). The Network Imperative: How to Survive and Grow in the Age of Digital Business Models (2016). Beyond Advertising: Creating Value Through All Customer Touchpoints (2016). Creativity in the Age of AI: Toolkits for the Modern Mind (2025).