Jeremy Fall

Jeremy Fall (born August 3, 1990) is an American chef, restaurateur, and entrepreneur. He is the co-founder and former CEO of J. Fall Group. Fall is also the founder of the media and food company, JFALL. He is the first chef and restaurateur to sign with Jay-Z's entertainment company, Roc Nation. Fall's parents, born in Tunisia and France, emigrated to the United States before Fall was born.

Early career

Fall worked for the entertainment and special event venue, Avalon Hollywood, serving as its promotions manager.

Career

In 2014, Fall opened three bars. The first was Genesis, a pop-up bar and nightclub located in a vintage Hollywood attic. His second pop-up bar, Golden Box, inspired by the 1980s Manhattan night club scene, and nightclubs such as Studio 54 and The Limelight, opened in the former LA Writers Room. In December 2014, Fall re-opened the former Skid-Row Los Angeles dive bar, King Eddy Saloon.

In January 2016, Fall opened his first restaurant, Nighthawk: Breakfast Bar, a late-night breakfast and cocktail establishment, in Venice, California. Eater.com recognized Nighthawk on its list of "Hottest Bars from Coast to Coast" in North America. Nighthawk's "Spiked Cereal Milk" has been featured in Chowhound'''s "5 Unexpected Cocktails to Drink Right Now in Los Angeles."

Later in 2016, Fall collaborated with chef Alvin Cailan of Eggslut to open walk-up burger stand Easy's in Chinatown, LA.

In 2020, at age 29, Fall was named to Forbes 30 Under 30, Food & Drink list.

J. Fall Group In 2014, Fall met Henry Costa at Costa's West Hollywood sausage-centric restaurant, Link. In 2016, Fall partnered with Costa, a Wall Street investment banker-turned-chef and restaurateur, to co-found the J. Fall Group hospitality enterprise. The New York City-inspired core concept included a street-front liquor store with a secret password required speakeasy deli in the rear of the establishment. Fall later opened a second Nighthawk: AM location in the Beverly Center in Los Angeles.

In July 2018, Easy's Burger moved locations, rebranded to "Easy's" and opened a full-service bar and restaurant with a '90s diner ambiance in the Beverly Center Mall between Beverly Hills and West Hollywood.

In August 2018, Fall and the J. Fall Group partnered with United Talent Agency to open rock-and-roll-themed pizzeria named Paperboy Pizza in the Gallery Food Hall in Santa Monica, California.

By 2019, Fall had opened a total of 14 restaurant locations around the United States. That year, In 2019, Los Angeles-based K2 Restaurants acquired the J. Fall Group and its existing restaurant brands, Nighthawk Breakfast Bar, Nighthawk: A.M., Tinfoil: Liquor & Grocery, Paperboy Pizza, and Easy's, as well as then-upcoming and now-opened restaurant brands, Italian-themed Chapter, and Jukebox, to be located within Chapter in Waco, Texas.

In August 2019, Fall opened his newest restaurant, Mixtape, in the Fairfax District of Los Angeles. Reflecting Fall's heritage, Mixtape's menu features elements of Tunisian, Caribbean, Jewish, and French cuisine.

In 2021, Fall's "J. Fall Blvd. Sandwich" became a featured item on the famous restaurant chain Mel's Drive-In's menu.

Fall has worked with the James Beard Foundation to prepare meals for the Foundation's dinner events.

The concept features specialized smoothies, coffee, matcha, and chef-prepared food.

Television and media Fall has appeared on several network food and cooking television shows since 2016. In 2016, Bravo's digital series, Going Off the Menu, featured Fall and his restaurant, Tinfoil, in an episode. In 2017, Fall appeared on two Guy Fieri-hosted Food Network shows – first, "The Bite" episode of Guy's Big Project; and later, the "Breakfast, Brisket and Belly" episode of Diners, Drive-Ins and Dives, which featured Fall in his Nighthawk: Breakfast Bar kitchen. Fall also Hallmark Channel's Home & Family and the Food Network's Food Network Star.

In 2021, Fall partnered with Grammy-winning artist, Miguel, to executive produce his first series, Beats for Breakfast, which airs on Facebook Watch.

Partnerships, endorsements, and other business ventures In 2018, Fall became the first chef and restaurateur to sign with and be managed by Jay-Z's Roc Nation. Fall is also represented by United Talent Agency.

In 2018, Fall collaborated with the streetwear subscription box company, ThreadBeast, to curate a 1990s-themed box, which included a "food porn" viewmaster with images from his restaurants. In May 2022, Fall launched the Web3 community and brand Probably Nothing.

Mental health advocacy Fall is an advocate for mental healthcare assistance. Fall's own struggles with mental health and anxiety dating back to his childhood served, as motivation for his podcast, which discusses mental health.

In 2021, Fall also appeared on the cover of Sand Magazine and served as Guest Editor for the edition, which focused on mental health and comfort food.

Political Activism In June 2025, Fall publicly spoke out against the Trump administration, encouraging people to engage in peaceful civil disobedience and protest. Speaking to TMZ, Fall criticized a military parade scheduled for the Army's 250th anniversary, stating "The military is not his personal puppet show" and encouraged Americans not to remain silent against what he characterized as authoritarian actions.

Filmography ● "Shakshuka"

● "Beyond Breakfast Burger"

● "French Toast"

● "Gratin Fundido Burrito

● "Bagel Sandwich"

● "Vegetarian Benedict"

● "Breakfast Mac"Season 14, Episodes 1-8Facebook WatchSelf,

● Apple PodcastsGuest 2021Dinner Party with Jeremy FallPodcast● Spotify

Awards and recognition 2016: Zagat 30 under 30 2018: Magic Johnson's The Playbook 32 under 32 2020: Forbes'' 30 under 30, Food & Drink