Jeff Jones

Jeffrey J. Jones II (born 1967) is an American business executive. He served as president and chief executive officer of H&R Block from 2017 to 2025. He formerly held executive posts with Target Corporation, Uber and Gap Inc.

Early life Jeff Jones is an alumnus of Fork Union Military Academy. In 1990, he graduated from the University of Dayton with a Bachelor of Arts in communication.

Career At The Gap, Inc., Jones was executive vice president and chief marketing officer. He led the company's global marketing strategy in addition to store redesign and experience, and consumer communications. Jones led a move toward Web-based marketing and helped create partnerships with iTunes, Kodak and Borders Books. Jones is also noted for tapping Sarah Jessica Parker to promote The Gap's fashion. Jones also worked for The Coca-Cola Company, where he was global account director.

In addition, Jones worked for the advertising agency Leo Burnett Company, Inc., where he performed work for clients including General Motors Company, MillerCoors, and Procter & Gamble Co. and founded a tech-focused subsidiary called LB Works. He also worked for McKinney, a Durham, North Carolina-based advertising agency where he was a partner and president, and served on its board. At McKinney, Jones instituted a 10-percent rule, which stipulated that members of his team spend one-tenth of their time focused on non-client projects. At Target, Jones was executive vice president and chief marketing officer. Jones is credited with modernizing Target's brand. He created Falling for You, a three-part short film starring Kristen Bell,

At Target, Jones stressed the need for content creation as a form of marketing and brand building. and oversaw the extension of naming rights for the Target Center in Minneapolis. HuffPost named Jones on its list of Top Social CMOs of Fortune 250 Companies on Twitter in 2013, The Wall Street Journal listed Jones on its 5 CMOs to Watch in 2015, and Mass Market Retailer awarded Jones as the 2015 Marketer of the Year. The two discussed ways that Uber could improve its reputation. Jones left Target on September 9, 2016, to become the president of Uber. Jones worked at Uber for six months before leaving the company in March 2017.

Other roles Jones is on the board of directors of Advance Auto Parts. He is a former member of the board of directors of the Association of National Advertisers and an advisor to Zoove Corp. In 2017, he joined media startup Brit + Co as an advisor.

Personal life Jones and his wife, Margaret, have two daughters. After being hired as CEO of H&R Block, Jones said he would move his family to Kansas City, Missouri.