Jason Goldwatch

Jason Goldwatch (born September 1, 1976) is an American music video director and commercial director and self described "disrupter" who is a co-founder and Executive Creative Director of Decon / Mass Appeal creative agency and record label based in New York.

Early life Goldwatch was born in San Francisco, where he attended San Francisco School of the Arts high school before attending the California Institute of the Arts.

He worked at multiple production companies (including Satellite Films, where he was recruited by Spike Jonze) before touring with Dilated Peoples, Rage Against The Machine and Kanye West as a photographer and Documentarian. (Resisting the title "videographer.")

He is best known for his directorial work with Kid Cudi, Pharrell Williams, Jay-Z, Tyler the Creator, Linkin Park, Mike Dean, Jay Electronica, Kendrick Lamar, Atmosphere, Travis Barker, Roc Marciano, Busta Rhymes, Grizelda, The Alchemist, Earl Sweatshirt, School Boy Q, Action Bronson Soul Assassins, and Dilated Peoples.

In 2000, he partnered with Peter Bittenbender on a film entitled One Big Trip, which led to their founding of Decon in 2002. The accompanying soundtrack featured DJ Shadow, Heirogliphics, Space Time Contimum and Tranquillity Bass. Having received the "Soundtrack of the Year" from "HIGH TIMES" Magazine, he established the record label with Sony Music, "DECON RECORDS" with his business partner Peter Bittenbender. One of the most recognizable aspects about the music videos and short films by Goldwatch aside from the creative ingenuity and unpredictable psychedelic edge, is that he credits himself at the beginning of each of his works. He has said it was a decision he made early on to help establish his personal brand and also because people were already misspelling his name and he considered his films as not only commercially viable pieces but simultaneously "stand out works of art.".

Selected videography Music videos Swollen Members – “Paradise Lost” 1994 Swollen Members – “Deep End” 1995 Aceyalone – “I Think” 1996 Kool Kieth – “Plastic World” 1998 Hieroglyphics – “Soweto” 2000 Linkin Park – “Enth E Nd” 2002 Aceyalone – “Give It Here” 2003 Loot Pack – “Whenimondamic” 2006 Loot Pack (feat. Quasimoto) – “20 Questions” 2006 Common and Sadat X feat. Talib Kweli – “1999” 2007 Jay-Z – “Pray” 2007 Aceyalone (feat. Chali 2na & Bionikc) – “Eazy” 2008 Dilated Peoples – “Worst Come To Worst” 2008 Dilated Peoples (feat. Defari) – “Third Degree” 2008 Dilated Peoples (feat. Erick Sermon) – "Platform Remix" 2008 Evidence – “Mr. Slow Flow” 2008 Ludacris – “Blueberry Yum Yum” 2008 Busta Rhymes (feat. Estelle) – “World Go Round,” 2009 Chali 2na (ft. Beenie Man) – “International,” 2009 Damian Marley – “One Loaf Of Bread” 2009 Dilated Peoples – “Work The Angels” 2009 Evidence – “For Whom The Bell Tolls” 2009 Evidence (feat. Defari) – "Don't Hate" Kid Cudi – “Soundtrack 2 My Life” 2009 Plantlife – “Sumthin About Her” 2009 The Alchemist – “Smile” 2009 88 Keys feat. Kanye West - “Stay Up (Viagra),” 2009 Evidence – “To Be Continued,” 2010 Gangrene – “The Sickness,” 2010 Jay Electronica and Just Blaze – “Exhibit A” 2010 Jay Electronica – "Abracadabra" 2010 Jim Jones (feat. Rell) – “Blow Your Smoke” 2010 Kid Cudi – “Cudderisback” 2010 Kid Cudi – “Erase Me” 2010 Kid Cudi – “Mojo So Dope” 2010 Ninjasonik – “Bars” 2010 The Roots – “Dear God 2.0” 2010 Jay Electronica – “Dimethyltryptamine” 2011 Nas – “Nasty” 2011 Pusha T (feat. Tyler The Creator) – “Trouble On My Mind" 2011 Pusha T – “What Dreams Are Made Of” 2011 Rakaa (feat. Aloe Blacc) – “Crown Of Thorns” 2011 The Alchemist (feat. Danny Brown and Schoolboy Q) – “Flight Confirmation” 2011 Alexander Spit (feat. Bago) – “A Breathtaking Trip” 2012 Gangrene – “Vodka & Ayahuasca” 2012 Roc Marciano – “76” 2012 Travis Barker and Yelawolf –“Push Em” 2012 Jay Electronica - "Time Pieces" 2012 Action Bronson – “Strictly For My Jeeps,” 2013 Gangrene – “Take Drugs” 2013 Step Brothers – “Step Masters” 2013 The White Mandingos – “The Ghetto Is Tryna Kill Me” 2013 Schoolboy Q – “Break The Bank” 2014 The Alchemist – “Shut The Fuck Up” 2014 Gangrene (feat. Action Bronson) – “Driving Gloves” 2015 Gangrene (feat. Sean Price and Havoc) – “Sheet Music” 2015 Gangrene – “The Last Great Disgrace” 2015 Loudpvck – “Lit” 2015 Code Cut Crew – "Terrible Teddy” 2016 Code Cut Crew – "Planes" 2016 Invisibl Skratch Piklz – “Fresh Out Of Fucks” 2016 Travis Barker And Yelawolf – "Out Of Control” 2016 Blink 182 – “Home Is Such A Lonely Place” 2017 Evidence – “Jim Dean” 2017 Evidence – "Start The Day With A Beat" 2017 Evidence (feat. Slug) – “Powder Cocaine” 2018 The Alchemist (feat. Earl Sweatshirt) – “E Coli” 2018 The Alchemist (feat. Conway, Schoolboy Q and Westside Gun) – “Fork In The Pot” 2018 Atmosphere – “Graffiti” 2018 Atmosphere – “Virgo” 2018 Cypress Hill (feat. Sick Jacken) – “Locos” 2018 J Critch and Harry Fraud – “Thousand Ways” 2018 Nas x Dave East x Lin Manuel Miranda and Aloe Blacc – “Hamilton” 2018 Everlast – “The Cull” 2018 Everlast – “Dream State” 2019 Coolkids – “Dipped” 2019 Evidence – “The Factory” 2019 DJ Premier (feat Westside Gunn, Conway and Benny) – "Headlines" 2019 Nas – “War Against Love” 2019 Atmosphere – (The Day Before Halloween) : “Where The Road Forks,” “Space is Safe,” “She Loves My Not,” “The New People,” “The Future Is Disgusting,” “DoubleTown,” “Stardust,” “Blotter Acid Reflux Syndrome,” “Party Crashers,” “Sleep Apnea,” 2020 Bam Marley – “Fight Your Fears” 2020 Boldy James and The Alchemist – “Slow Roll” 2020 Brother Ali – “Greatest That Never Lived” 2020 Conway The Machine and The Alchemist – “Calvin” 2020 Everlast – “Slow Your Roll” 2020 Roc Marciano – “Downtown 81” 2020 The Alchemist (feat. Westside Gun) – “Blank Canvas” 2020 The Alchemist (feat. Westside Gun) – “Stained Glass” 2020 Travis Barker and Run The Jewels – “Forever" 2020 B-Real (feat. Berner) – “Number 9” 2021 Evidence – “Start The Day With A Beat” 2021 Kid Cudi – “Solo Dolo Pt III” 2021 Nas – “40-16 Building” 2021 The Alchemist and Born x Raised – “Carry The Fire,” 2021 Westside Gun (feat. Freddie Gibbs and Roc Marciano) – “$500 Ounces” 2022 Action Bronson – “Spirit Crocodile” 2022 Roc Marciano and The Alchemist (feat. Ice T) – “ The Horns of Abraxas” 2022 Kid Cudi – "I'll What I Bleed" 2023 Kid Cudi – "SuperBoy" 2023 The Alchemist (feat. Gangrene) – "Royal Hand" 2023 B-Real – "That One" 2024 The Alchemist – "Seasons Change" 2024 Gangrene – "Watch Out" 2024 Gangrene – "Oxnard Water Torture" 2024 Roc Marciano (feat. The Alchemist) - "Street Magic" 2024 B-Real x Psycho Les (Ft. Stephen Carpenter) "Lyrical Hammers" 2024 Lord Sko " Stubborn" 2024 B-Real (feat. Psycho Les) - "You Might Know Us" 2025 Amanda Reifer "R U Dumb" 2025 Lord Sko "Cigarette Butts" 2025 Lord Sko "Problem Child" 2025 Lord Sko and Currency "Understand" 2025 Lord Sko "Randy Moss" 2025

Commercials Motor Trend "Gen Square Space with Eric Ripert Patron with Chef Marcus Samuelsson Converse "Chuck Test" "Break Through" with FUTURA 2000 and Sprite Mega Millions Absolute Vodka Kia Cadenza Tuft and Needle Mercedes Benz "Socially Driven" Toyota "Music in Motion" with Jay Electronica Toyota "Music in Motion" with Dougie Fresh 7 up with Sir Mix-A-Lot ChapStick Dutch Masters "Burn Slow" Los Angeles Google Glass Campaign with Young Guru and Roy Choi Malibu Rum Microsoft Zune campaign Teva - "The Naturist" and "Teva Life Agents" Sony Ericsson - "Girl What's Up?" Shakira - "She Wolf" online video campaign Kübler Absinthe online campaign Eminem - "Relapse" web shorts

Long Form "One Big Trip" (2002) ”Revenge of the Robots” (2003) – Def Jux documentary The Neptunes Presents "Clones" 2003 "Ludacris" Red Light District (2004) "Ice Cream: Vol. 1" (2006) "Dilated Peoples: The Release Party" (2007) ”A Billion Bucks” (2010) – Documentary about Young Buck "Into The Light" Jay Electronica Documentary (2010) "A Million in the Morning" (2010) "The Journey of Mr. Rager" (2010) - Documentary about Kid Cudi "Time Alone" (2013) "Cycles" with The Alchemist (2018) "Death Valley" (2024) - Short film accompanying DJ Muggs's Soul Assassins third album "Death Valley"

"424" Mike Dean (2024)

Television

Avec Eric 2009 (Emmy Nominated for Outstanding Directing in Lifestyle and Travel) Nas "Illmatic" With The National Symphony Orchestra