Janette Toral

Janette Toral is a Filipino e-commerce, social media, and Internet marketing specialist. She is also a facilitator, lobbyist, entrepreneur, researcher, writer, and ambassador. She has been dubbed "the mother of e-commerce law in the Philippines".

Advocacy Toral is an active volunteer working on the Philippines E-Commerce Roadmap (2016 to 2020), presenting it in various local and international forums for various stakeholder consultation initiatives. Toral was one of the plaintiffs in the 2014 landmark case Disini v. Secretary of Justice.

Business interests Toral founded the Philippine Internet Commerce Society in 1997. She lobbied for the Y2K Law and E-Commerce Law which were eventually passed in the year 2000, making it easier for companies in the Philippines to do online businesses globally.

Toral's personal website, DigitalFilipino.com, was founded in September 1999, to promote her e-commerce book and Philippine internet documentary.

She started the DigitalFilipino Club in 2003, also to promote her second e-commerce book and Philippine internet documentary.

In 2006, Toral created the DigitalFilipino.com Podcast, co-produced with Pocholo Gonzales of Creative Voices Productions, which had 13 episodes.

In 2007, she launched the DigitalFilipino Web Awards, which, with different categories, is given yearly to the best Filipino websites.

Since 2003, Toral has also been writing a weekly business column for Sun.Star Cebu.

Writings

The DigitalFilipino Stats Report

Toral first published the Digital Filipino Stat report in 2002. The issues spoke about the importance of IT to users.

The third of a series of regular survey results of DigitalFilipino in 2002 shows that the internet has grown in importance to users. Internet users in the Philippines seem to have shifted from toy and communication services to research and business tools. The survey allows entrepreneurs to make more important decisions in their strategies and operations on the services offered.

Over 40% of those surveyed said that the internet was used for research. Twenty percent said that email was the main reason for using the internet. 60% were accessing the internet in their place of work, and were not limited to big companies alone but had spread to small and medium enterprises. All these users were also shopping online. This issue is concerned mainly with the use of the internet and shopping behavior online.

The fourth issue talks about the latest in e-services. According to Toral's latest survey in 2003, Secretary Manuel Roxas had been the best evangelist in promoting the outsourcing industry, referring to e-services like contact centers and medical transcriptions. According to the stats report, 21% of those surveyed were satisfied with the support that the government was giving the e-service industry. They were also satisfied with the efforts given to improve the quality of education and skilled workers, the opening of IT parks, and with the incentives provided for related campaigns on IT.

Another issue of the 2003 DigitalFilipino Stats Report, entitled "The Filipino Internet banker," states that more than half a million Filipinos would regularly bank online. Convenience, time, and resource saving were the principal factors for using online banking services, which included inquiries on accounts, transfer of funds, and payment of bills. Most internet users banking online were young, 68% being males. Internet banking has become an effective tool in acquiring clients who are ready to spend money.

Other writings and publications Year Publishing June 2025 Smarter with AI: A Confidence-Building Guide for Using Artificial Intelligence in Business and Everyday Work (ISBN 978-0980506112) . 2009 Blogging from Home (speaks of blogging trend in the Philippines. The blogging community has grown, the blog contents are cause-oriented, and the people can find information here where they can't get anywhere else) September 2004 Editor of the Philippine Internet Review project documenting 10 years of the Internet in the Philippines May 2004 Published the DigitalFilipino.com E-Commerce Workshop E-Book printed edition through McGraw-Hill Education Asia. June 2002 Published the 1st IT-focused Statistics publication with DigitalFilipino StatsReport 2000 "The Electronic Commerce Act and Its Implementing Rules and Regulations Annotations" June 2000 "The DigitalFilipino: An E-Commerce Guide for the eFilipino" September 1999 Published the 1st E-Commerce research website in the Philippines with DigitalFilipino.com

Awards DateAwardNotes 2011 Recognized as a promising woman leader in entrepreneurship and technology (US Embassy) Toral was sent to the US as part of the professional exchange program, International Visitors Leadership Program, by the US State Department, which was hosted by the World Affairs Council of Seattle. October 2009 Digital Elder Special award given by Globe-2009 Philippine Blog Awards February 2008 E-Services Awards 2008 – Policy and Legal Category November 2004 International Schools Cyberfair Ambassador Award 2004 May 2002 International Schools Cyberfair Ambassador Award 2002