Jacob Hornik

Jacob Hornik (Hebrew: יעקב הורניק; born March 7, 1942) is a professor in marketing and communications, author of many books and researcher papers, and consultant; currently he is the Vice President and Head of the Management School at the w. Galil Academic College. Hornik is the author of many marketing books and recently published a new edition of the book Marketing Management with Philip Kotler of Northwestern University.

Education and academic career Hornik received his B.A. degree in economics and his M.B.A from the Hebrew University in Jerusalem. He then got a scholarship at Syracuse University for his Ph.D. in Business Administration.

Selected publications

Books

Philip Kotler & Jacob Hornik, Marketing Management: The Israeli Edition, 2002,2012 (in Hebrew), OU Publishing Tel Aviv. Jacob Hornik & Y. Lieberman, Advertising Management, 1998 (in Hebrew), OU Publishing Tel Aviv. Jacob Hornik, Surveys and Public Opinion Polls, 2001, (in Hebrew), OU Publishing Tel Aviv.

Articles

"Inferring the distribution of households' duration of residence" (with S. Anili and M. Israeli) Journal of Business and Economic Statistics, July 2000. "Tactile stimulation and consumer response", The Journal of Consumer Research, Dec.1992. "Repeated advertising exposures: A system point approach to nonuniform insertions" (with P. Brill), Operations Research, Feb. 1988.