Issei

, professionally known as , is a Japanese YouTuber and TikToker. , he had amassed over 12.5 million followers on TikTok and 76 million subscribers on YouTube, making him the most subscribed Japanese YouTube channel. He was listed in Forbes Japan 30 Under 30 in 2025.

Early life and education Issei Toita was born on August 6, 1999, in Tokyo. In elementary school he was an active member of a cheering squad. From middle school to high school he played baseball, but quit when he developed a serious spinal disease.

Career Toita started his YouTube channel in 2014. He later stated he originally began using social media in an attempt to start a career in acting. In 2019, he launched his TikTok account while he was signed to an acting agency. He started uploading short-form videos on his YouTube channel in 2021.

In 2024, his YouTube channel became the most subscribed channel in Japan. He surpassed as the most subscribed Japanese YouTuber channel. On January 8, 2025, he became the first Japanese YouTuber to reach 50 million subscribers.

He was featured in Forbes Japan "30 Under 30" under the Entertainment & Sports category in the October 2025 issue of the magazine.

Content Toita videos feature comedy videos. He typically does not speak in his videos, conveying intent primarily through gestures, facial expressions, and eye contact.