Hyram Yarbro

Hyram Yarbro (born April 20, 1996) is an American skincare influencer known for his videos on YouTube and TikTok. His videos consist primarily of product reviews, skincare advice, and reactions to celebrity skincare routine videos.

Early life and education

Yarbro was born on April 20, 1996, in Paulden, Arizona, and grew up on a cattle ranch. He is one of five children and has stated that his family were "strict" followers of Mormonism. As a teenager, Yarbro was forced to leave his family's home after coming out as gay. Yarbro has quoted that throughout his teens and early twenties, he suffered from depression and eating disorders, engaged in self-harm and attempted suicide.

In 2014, Yarbro moved from Arizona to Honolulu, Hawaii, to study at Brigham Young University–Hawaii.

Career Yarbro began his YouTube channel in 2017. His subscriber count grew from 50,000 to 500,000 in under two weeks in 2019,

Between March and October 2020, Yarbro released videos about the L'Oréal sub-brand CeraVe. These videos have been said to have contributed to increased popularity and sales of the brand. During this period, his videos generated $3.2 million in media impact value for the brand, That December, he announced his first product collaboration, the Hyram x Kinship Sea the Good collection, with a portion of the profits donated to Lonely Whale, a charity focused on removing plastic from oceans. In 2022, he launched the podcast Justaposition, focusing on mental health journeys, including his own and other influencers'.

Selfless by Hyram In June 2021, Yarbro launched his skincare product line, Selfless by Hyram, in collaboration with Colette Laxton and Mark Curry, co-founders of The Inkey List. The line, consisting of five products priced between $20 and $30, was released exclusively in Sephora stores across 29 countries and online on June 24. For the launch, Yarbro partnered with non-profits Rainforest Trust, Youth, and Thirst. The line launched in the UK in March 2022.

Content Yarbro is among a group of social media influencers known as "skinfluencers" for their focus on skincare products. His content includes reviews and recommendations of beauty products, skincare tutorials, and reaction videos responding to the skincare routines of fans and other online influencers. Elle has noted that he also uses the duet feature to address skincare myths propagated by other users. He is known for recommending lower-priced products, generally under $50 The Independent reported that he tends to avoid products containing fragrances and essential oils and prefers brands with sustainable manufacturing practices. Nylon included excessive slugging in their list of the 10 worst TikTok beauty trends of 2021, citing Yarbro as one of the influencers who promoted it.

Awards and nominations YearCeremonyCategoryResult202010th Streamy AwardsBeauty 202111th Streamy Awards