Halidä Begičeva

Halidä Begičeva is a Tatar singer who lives and works in Moscow. The family had a total of 12 children. Together with her brother , they won 1st place in the song contest "Hello - we are looking for talent!" held in Gorky (now Nizhny Novgorod). She enrolled in college in the city of Gorky. At the time, she stated that she wished for her next concert tour to be her farewell tour.

Style Izge Ai was a relatively unique act in the Tatar pop scene, in that it was a collaboration between Begičeva and Kuznetsov, as opposed to a solo act. This allowed the group to experiment with difference influences, including rock and roll and electropop. The act's songs have been described by one columnist as "mostly minimalist", who also remarked upon the nearly inaudible presence of Kuznetsov's guitar playing. Begičeva sings in the Mishar Tatar dialect.

Personal life Begičeva is a practicing Muslim, and made the Hajj in 2012. She is an avid sewer, and produces many of her own clothes, including many which she used to perform. Begičeva is a Mishar Tatar, and sings in the Mishar Tatar dialect.

Begičeva was married to her former bandmate Ravil Kuznetsov for about 30 years, and has stated her respect for his creative endeavors after their divorce.