Gosha Rubchinskiy

Georgiy Aleksandrovich Rubchinskiy (Russian: Георгий Александрович Рубчинский; born 29 June 1984), known professionally as Gosha Rubchinskiy (Russian: Гоша Рубчинский), is a Russian fashion designer and photographer.

Rubchinskiy's work is known for its collaborative sportswear brands and Russian cultural influence. From a young age, Rubchinskiy aspired to work in fashion. While studying at the Moscow College of Technology and Design,

Career Rubchinskiy launched his men's fashion label in 2008.

Rubchinskiy presented a photographic exhibition, The North Wind, at Moscow's Triumph Gallery in October 2021. He also previously worked as a stylist and set designer for Litvinova's theatrical piece of the same name, staged in 2017.

In 2023, Rubchinskiy joined Yeezy as the head of design. In February 2025, he announced the end of his collaboration with Yeezy which began after West lost his Adidas collaboration deal. The same year, Rubchinskiy relaunched the Eponymous label.

Influence Rubchinskiy's style is influenced by Russian culture, especially its working-class youth. His collections are characterized by "sportswear silhouettes, roughly-fitting garments and unique color palettes". Graphic prints that feature Cyrillic typography and the colors of Russia’s flag are also found in his work. In 2018, he collaborated with Burberry for its Spring/Summer collection. including screenshots as evidence. Shortly thereafter, another man claimed that Rubchinskiy requested explicit photographs. During the 2025 relaunch of the eponymous label, Rubchinskiy included a new casting policy that prevented casting opportunities via text message, and implemented the presence of a casting team.