George Peacock

George Philip Peacock (February 3, 1942 – December 27, 2011) was an American luthier best known for building flamenco guitars and as the owner of Peacock Music, which served the stringed instrument community of San Francisco for four decades and was, until its closure after his death, the oldest instrument shop in the city. Peacock was a member of the Guild of American Luthiers and St. Philip's Choir, and was the last luthier in San Francisco upon his death in 2011.

Early years Peacock was born in Crescent City, California, the son of a logger. He realized he had the skills for working with instruments when someone asked him to fix a guitar. Peacock took his first apprenticeship under Warren White, He later moved to Spain to study flamenco guitars in greater depth. Frets magazine featured Peacock's signature rosette design work for guitars in 1987, calling it "simple, but striking".

Later years The store received increasing attention in the 1990s when UK's Channel 4 aired an extreme sports episode of High Five which focused on the street skateboarding scene. Noah Peacock, George's son, a skater and employee of Peacock Music, was interviewed, and gave the host a tour of the shop and introduced his father. Noah later represented the store at the 1995 Guild of American Luthiers Convention, where he was photographed receiving an autograph from Spanish luthier José Romanillos during a bracing workshop. The family store received additional attention in 2011 when George was diagnosed with brain cancer.