George McCoy

Early life Born in Malvern, Worcestershire in 1948, McCoy attended Sevenoaks School, Christ's College, Cambridge & Royal Holloway College, University of London, before he took up a career as an entrepreneur. He set up a mail order business selling records which by 1990 had an annual turnover of over £1.9 million. The business declined during the early 1990s. Since then he has been compiling and regularly updating them by means of visits to around 500 UK establishments. In 2015 McCoy stated that he had sold around 100,000 books online. sex shops, swinging clubs and striptease establishments with cartoons indicating their quality and details of each on the reverse side of the map.

By the early 2010s McCoy was editing eleven different guidebooks, four national guidebooks including McCoy's British Massage Parlour Guide and McCoy's Guide to Corrective Services, and seven comprehensive regional guidebooks including in 2012 McCoy's Guide to the Agencies, Corrective Services and Parlours of London No.1 and McCoy's Guide to the Working Ladies of London No.1.

Media appearances George McCoy has appeared on many television shows in the UK to discuss sexual services. In 1998 he appeared in the documentary Vice - The Sex Trade on ITV. In 2001 he appeared in Massage Parlours - The Real McCoy on Channel Five. In 2006 he appeared in Streets of Vice on BBC One. He has also appeared on television in three episodes of The Big Questions: in Leeds on 20 January 2008, in Bristol 24 May 2009 and in Bury 1 April 2012. Other appearances include the Welsh Panorama television programme Week In - Week Out which focused on adult services in Cardiff, as well as More4 News, 5 News, ITV News and Midlands Today, commenting on the sex industry. He has also appeared on chatshows such as Kilroy and been interviewed on BBC Local Radio shows, such as his appearance on BBC Radio Derby in August 2011. He has been featured in The Economist magazine three times between 1999 and 2013. In 2018 he wrote an article for The Spectator magazine titled "Why do powerful men love to be spanked?" In March 2019 he appeared on the TV programme Sex on the Streets on 5Star.