George Dewey

George Dewey is an American creative executive, film producer and entrepreneur. He is best known as the co-founder and president of Maximum Effort, a production and marketing company founded with actor Ryan Reynolds.

Dewey has worked on film, television, and marketing projects including Deadpool, John Candy: I Like Me, Free Guy, Spirited, Aviation Gin, Mint Mobile and Welcome to Wrexham. He also serves on the board of directors of Wrexham A.F.C.

Early life Dewey is the grandson of politician Thomas E. Dewey, who served as governor of New York from 1943 to 1954.

Career Dewey began his advertising career as an intern at McCann Erickson in 1995. He later became executive creative director at the agency's New York office, where he worked on accounts including Verizon Wireless, the United States Army, Avis, Black & Decker, and the United Nations.

Maximum Effort Dewey co-founded Maximum Effort with Ryan Reynolds in 2018.

In 2021, the marketing division of Maximum Effort was sold to the advertising platform MNTN, while Reynolds continued serving as chief creative officer for the company.

In 2025, Reynolds and Dewey reached an agreement to reunite the marketing and production divisions of Maximum Effort as an independent entity.

Filmography

Film

Television

Awards and nominations