George Batten

George Batten (June 19, 1854 – February 16, 1918) was an American advertising executive who opened the George Batten Newspaper Advertising Agency in New York City in 1891.

Biography George Batten was born in Gloucester County, New Jersey, on June 19, 1854. He attended private schools, and worked as a traveling salesman for the Philadelphia wool manufacturer Folwell Brother & Company for ten years. He next became manager of the Religious Press Association of Philadelphia.

His $8 million billing agency was merged with the $23 million Barton, Durstine & Osborn (BDO) in 1928, after both agencies had moved into the new office building at 383 Madison Avenue, to create BBDO.