Fiona Bloom

Fiona Bloom is a music industry publicist who runs the New York City agency The Bloom Effect.

Early life Bloom grew up in St John's Wood, London. She took piano lessons as a child and trained to be a concert pianist. She moved to the U.S. after her father moved to Atlanta, Georgia for business reasons. She started training as a disk jockey and worked at college radio in Georgia State University. and she also served as an on-air personality. In 1994, EMI Records head Daniel Glass appointed her to the position of Director of New Artist Marketing.

Bloom started her agency The Bloom Effect in 2007. That year, she was named Top Consultant/Strategist of the Year by the National Association of Recording Industry Professionals (NARIP). Her agency represents acts including Jesse Clegg and Wayna, who was subsequently nominated for a Grammy Award.

In 2013, Bloom set up StoryTime, a twice-weekly children's book reading session which now runs at Butterfly 7, a children's store in Brooklyn. She says the sessions are "very interactive" and have a musical element.