Filip Tysander

John Filip Tysander (born 25 January 1985) is a Swedish businessman and entrepreneur who founded the watch brand Daniel Wellington in 2011.

Biography After graduating from high school, Tysander ran an online retail business with a necktie and plastic watch web shop. He studied business at Uppsala University. In 2006, when Tysander was backpacking in Australia, he claims to have met a traveler by the name of Daniel Wellington who was wearing a Rolex Submariner on a classic NATO strap. However, no real evidence of this story ever taking place has ever been presented.

Tysander launched the Daniel Wellington brand after he had graduated from university and also spent five years working in the watch industry via his old online business, Neptune Design. Daniel Wellington grew due to its online advertising strategy and campaigns through social media. Tysander still maintains 100% ownership of the company. He acquired the most expensive penthouse in Stockholm during 2016; purchasing it for $12.8 million. According to Veckans Affärer, Tysander planned to make a major SEK50 million investment in Klarna in 2017.

As of 2019, Tysander has an estimated net worth of 2.4 billion SEK (US$300 million). According to Fokus magazine, he prefers to keep a low profile and avoids most media appearances.