Fernanda Lima

Fernanda Cama Pereira Lima (; born 25 June 1977) is a Brazilian television presenter and model. In spite of a short career in film and telenovelas, she has established herself in popular culture, as a host to a variety of shows on MTV Brasil, Rede TV!, and TV Globo. In 2014, she has been contracted by FIFA to be the muse of the World Cup and of the Ballon d'Or.

Biography Fernanda Lima was born in Porto Alegre, Rio Grande do Sul. She is of Portuguese and Catalan descent.

One of three children – she has two brothers, Rodrigo and Rafael – of two professors of physical education. As a child, she showed interest in journalism and the art world. She often would create choreographies prepared at parties and family gatherings. She also went to the streets with her cousins carrying cameras to do research on voting at elections, and would edit the recorded material at home.

Career Modeling She began her modeling career at the age 14, when she was discovered by a photographer, and she ended up living for five months in Japan, Milan, and Zurich in 1990 as a teenager. When she returned to in Brazil, she moved to São Paulo. As a model, in Brazil and abroad, she has been photographed for dozens of covers and fashion editorials in publications such as L'Officiel, I-D, Nova, Marie Claire, Elle, GQ, and Trip,

Television

In 1999 she made her television debut on MTV Brazil, in Mochilão MTV. In the same year, she went to work for RedeTV!, debuting in the channel on November presenting two programmes, Interligado, which was aimed at a young audience and conveyed video clips and music and topics of interest to teens, and TV Escolha,

She was contracted by FIFA in July 2010 to present alongside her husband Rodrigo Hilbert during the launching the emblem of the 2014 World Cup in Brazil directly from South Africa. In July 2011, with presenter Tadeu Schmidt, she hosted the draw of the 2014 World Cup Qualifiers. In December 2013, again alongside her husband, she presented the drawing of lots of the World Cup. Her participation in this event was seen live by more than 500 million viewers in 200 countries around the world, Causing her to be called the "goddess" or "muse" of the World Cup by the foreign media.

The neckline of the dress worn by Lima during the presentation of the draw was censored in the live broadcast of the event in Iran, one of the qualified countries of the World Cup. The Iranian media was unhappy with the sexualization of the event, with the TV presenter explaining: “To be honest with you, the dress of the lady who presents the show does not meet our broadcasting guidelines at all.” Casey Stoney, the captain of the England women's team at the time, also thought Lima was the wrong choice for the role. “Giving the job to a model has sent out completely the wrong message,” she said. “Unfortunately I wasn’t surprised. They could have had a woman high up in the game or else a player with proper international standing. This should have been about football.”

At the end of 2013, she was included in a list of 10 Brazilians who stood out in the international news that year, prepared by BBC Brasil. In January 2014, she was the official host of the Ballon d'Or of FIFA for Dutch football player Ruud Gullit. Because of the huge publicity around Lima, she was invited to present an award at the 19th National Television Awards alongside England manager Roy Hodgson.

Personal life Lima is in a relationship with fellow actor and model Rodrigo Hilbert, She is a fan of Grêmio Football Porto Alegrense, a business partner in a restaurant in São Paulo, a vegetarian, and a practitioner of yoga.

Filmography Television Year Títle Períod Channel 1999 Interligado 1999–2000 RedeTV! 2000 Mochilão MTV 2000– 2003 MTV Brasil 2000 Fica Comigo 2000–2003 MTV Brasil 2000 Verão MTV 2000–2003 MTV Brasil 2005 Vídeo Show 2005 – 2007 – 2008 Rede Globo 2006 Por Toda Minha Vida 2006–2011 Rede Globo 2007 Fantástico 2007–2009 Rede Globo 2009 Amor e Sexo 2009–2018 Rede Globo 2014 SuperStar 2014–present Rede Globo

Telenovelas Year Títle Character 2002 Desejos de Mulher Ankita 2005 Bang Bang Ann Diana Bullock Silver 2006 Pé na Jaca Maria Botelho Maria Bô Bulhões Lancelotti 2008 Beleza Pura herself 2013 Sangue Bom herself

Film Year Títle Character 2003 Stuck on You Susie 2004 Didi quer ser criança Sandrinha (adult) 2004 A Dona da História Maria Helena 2004 Cine Gibi herself 2008 Maria Ninguém Brigitte Bardot 2009 Flordelis: Basta uma Palavra para Mudar Bianca