Erika Costell

Erika Michaelanne Costell (born November 12, 1992) is an American Internet personality. Her career began when she became associated with Team 10, an influencer marketing management agency. After dating YouTuber Jake Paul and featuring in his videos, Costell started her own YouTube channel, which increased her popularity.

Early life and education Costell was born in Toledo, Ohio, but she was raised in Bedford Township, Monroe County, Michigan, growing up with 12 siblings. At the age of 16, she began modeling while attending high school at Bedford High School in Michigan.

Career

In 2015, Costell became the first employee of Jake Paul's Team 10 on the business side as his assistant and later went on to be the Chief Operations Officer (COO). In 2017, she began a YouTube channel where she regularly posts vlogs, reaction videos and music videos.

In 2020, Costell started a record label named BIA Entertainment, which she describes as "a music label by women, for women."

Discography Extended plays Don't Worry (2019)

Singles

As lead artist

Awards and nominations Year Award Category Result 2018Teen Choice Awards Music Web Star