Elliot Grainge

Elliot Grainge (born 6 November 1993) is a British-born American record executive. He is the Chairman and CEO of Atlantic Music Group. Since Grainge joined the label in October 2024, Atlantic has had success with artists including Alex Warren, the Marías, Ravyn Lenae, Coldplay, Twenty One Pilots, and Cardi B. Variety named him its Hitmakers Executive of the Year in 2025. He is the son of record executive Sir Lucian Grainge and is married to social media personality and model Sofia Richie.

Early life and education Grainge was raised in the United Kingdom. He is the son of Sir Lucian Grainge and his first wife, Samantha Berg, and was raised Jewish. His father is CEO of Universal Music Group, and he grew up as a music industry insider.

He attended Northeastern University in Boston, As a student, Grainge ran a bottle service club promotion business for dance and hiphop venues in Boston.

Career Grainge started the independent record label 10K Projects in 2016 in Los Angeles. The label signed musicians including rappers Iann Dior, Trippie Redd, Tekashi 6ix9ine, and XXXtentacion as well as the beach pop band Surfaces and Forrest Frank. It formed 10K Together, a charitable division of 10K Projects focused on donating to racial justice charities and black-owned businesses, in June 2020. Grainge's company acquired music label Homemade Projects in February 2022.

As of December 2019, the label's artists had received 18 gold and 8 platinum/multi-platinum singles. WMG acquired a 51% stake in 10k Projects for $102 million. Grainge remained a co-president of 10K while "join[ing] WMG's global leadership team." of Atlantic Music Group, the parent label of Atlantic Records, replacing Julie Greenwald.

Since Grainge took over as head of Atlantic Music Group, the label has had a number of successes. It has broken new artists including the Marías, Alex Warren and Ravyn Lenae and had continuing success with established acts including Bruno Mars, Ed Sheeran, Coldplay, Charli xcx, Cardi B and Twenty One Pilots.