Ddnard

DDnard Napattalung (born 23 March 1969), entrepreneur, neuroscientist, investor, bestselling author, and philanthropist. She holds a Ph.D. in self-efficacy and is a neuroscience researcher specialising in brain, belief, and self-efficacy with 28 years in mental health. Following graduation, at the age of 25, she launched her own diamond retail business, opening nine stores in Thailand within one month, eventually expanding to 14 stores. She retired from the diamond business at the age of 35, and relocated from Bangkok to live a "peaceful life" with her son in Hua Hin and then Sriracha. She subsequently expanded into education firms and publishing before dedicating herself to meditation and spiritual practice.

Life Compass book series Her first book, The Life Compass, was published in Thailand in December 2004. Since then, several more titles in the series have been released. To date, DDnard's books have sold more than 3 million copies worldwide.

She has been featured as a TEDx speaker at TEDx Wood Lane Works in London, with her research focusing on brain, belief, and self-efficacy.

Zoul Mental Health & Sleep App In 2025, DDnard founded Zoul, a mental health and sleep application designed to address the growing global demand for accessible mental wellness support.

Zoul completed its first internal funding round at a reported valuation of $222 million, raising $37 million and employing a global team of nearly 100 staff.

In April 2025, DDnard received the "Leader of the Year" award at the Women Changing the World Awards in London. She was also given an Honourable Mention for the Golden Heart Award, recognising her contributions to entrepreneurship, mindfulness education, and philanthropy.

Publications

The Life Compass book series: The Life Compass 1: Compass of Life (December 2004) The Life Compass 2: Rules of Compass (December 2008) The Life Compass 3: Rules of Happiness (December 2009) The Life Compass 4: Compass NLP (July 2011) The Life Compass 5: Compass of Wealth (October 2012) 10th Anniversary Compass Series Box Set (March 2014) The Compass of Now (English edition: March 2013; Indonesian edition: July 2016) The Life Compass 6: Compass of Happiness (January 2014) The Life Compass 7: Compass of Success (January 2014) The Life Compass 8: Compass of Bliss (2014) The Life Compass 9: Compass of Power (January 2016) The Life Compass 10: The Billionaires of Buddha's Lifetime (December 2016)