Dara Treseder

Oluwadara Johnson Treseder is an American business executive, born in Ibadan, Nigeria. She graduated cum laude from Harvard University Treseder is a founding member of the Black Executive CMO Alliance, and serves on the boards of Robinhood the Public Health Institute. She is one of a team of backers of W Magazine.

Treseder is currently the chief marketing officer of Autodesk. According to Business Insider, she has "pulled the company into the spotlight" and "helped contribute to fourth-quarter revenue of $1.32 billion, up by 12% from the same period prior", as well as helped to increase the number of educators and students using Autodesk products from 55 million to 65 million.

Treseder started working at Autodesk in October 2022. Within her first six months at the company, she launched three major brand campaigns—the Game of Thrones finale, The Oscars, and the company's work in helping the French government rebuild the Notre Dame Cathedral. Within one month of joining Autodesk, Treseder worked with Ryan Reynolds' agency, Maximum Effort, to launch the company's first TV ad in over ten years.

Treseder's campaigns are among Autodesk's first broad-reach brand campaigns, with the metrics for each seeing a significant increase under her marketing influence. As of April, the company reported YoY quarterly revenue growth of over 8%, and, as of the close of markets on June 16, its stock is up 27%, also YoY. as chief marketing officer at Carbon, and as SVP and head of global marketing, communications, and membership of exercise equipment company Peloton.

She was featured on Forbes' CMO Next 2018 list. She was also featured on Business Insider’s most innovative CMOs of 2023.

Peloton Treseder's transition to Peloton garnered high praise, with NPR hailing her as "one of the most influential marketing leaders of her generation."

Weeks after a broader executive shakeout, Treseder announced that she would be leaving the company to take on the role of Chief Marketing Officer of Autodesk during the final quarter of that year. An article published by Yahoo Finance suggests that this news may have negatively impacted the price of Peloton shares. In Treseder's tenure Peloton's membership doubled and reached more than 6.9 million.

Treseder oversaw brand marketing, consumer insights, and communications at Peloton, including the launch of the Bike+, Tread, Peloton Guide and its rowing machine Peloton Row. She launched the #MyPelotonReason campaign that provided a forum for members to share their stories and continued to grow Peloton's community of riders. She also worked on content partnerships with Usain Bolt and longtime member Beyoncé.

Personal life She is married to William Treseder; they have two children.