Daniel W. Fletcher

Daniel W. Fletcher (born 21 September 1990) is a London-based fashion designer who operates his own namesake brand, Daniel w. Fletcher. In 2020, he came runner-up in Netflix's Next in Fashion Season 1.

Early life and education Originally from Chester, North West of England, Fletcher first took an interest in menswear when he enrolled in an art foundation course at Kingston University. He then moved to London to study at Central Saint Martins, where he took a four-year BA degree in fashion design.

Fashion career A man wearing a Daniel w. Fletcher beret with a DWF logo on the front. After graduation, Fletcher launched his urban menswear brand, Daniel w. Fletcher. Before starting his label, he gained experience from a handful of internships at James Long in London and Lanvin and Louis Vuitton in Paris. He made all of his shirts an inch longer for Styles, and they have remained that length ever since. Throughout his final year at university, Fletcher also worked at Victoria Beckham, which helped him finance and execute his label as well as through brand sponsorships from Saga Furs and Inditex.

Fletcher also serves as artistic director for Italian heritage label Fiorucci. In October 2023, Fletcher won The Style Award in the 2023 Virgin Atlantic Attitude Awards.