Cristian Larrosa

Cristian Larrosa (born March 8, 1981, in Buenos Aires, Argentina) is an Argentine singer, songwriter, record producer, music executive, and entrepreneur based in Madrid, Spain. He is the founder and CEO of Larrosa, a music finance and technology company specializing in music catalog investments, royalty administration, blockchain, artificial intelligence, and fintech solutions for the music industry.

His company has managed over $50 million in music rights transactions and approximately $25 million in assets under management, with operations spanning Europe, the United States, Latin America, and the Middle East.

Early life and music career

Larrosa was born in Buenos Aires and developed an early interest in music, influenced by 1990s pop/rock, Latin music, and power ballads. He began his career as a singer-songwriter in Argentina in the early 2000s, establishing his first music companies in South America.

His discography includes the studio albums Estilo Romance (2007), Me Sobras, Me Faltas (2008), El Inconsciente de mi alma (2009), Nostalgic Lounge (2012), Live in Buenos Aires (2013), El Inconsciente de mi alma+ (2014), El Baladista (2020), 90/00 2.0 (2020), and M.A.P.A.: Los Mejores Amantes, Los Peores Amigos (2021).

His album M.A.P.A. involved a production team of over 30 professionals, including collaborators with a combined total of 17 Latin Grammy Awards and 4 Grammy Awards. The single "Un Minuto Más" from the album was nominated for the Hollywood Music in Media Awards.

Larrosa has performed at venues including Sala Siranush (Buenos Aires), Costello Club (Madrid), Bar&Co Temple (London), The Star (Oslo), and the Noise Off Festival (Madrid).

Business career

Early ventures

In 2012, Larrosa began holding executive positions at music industry companies in London and Madrid. In 2015, he founded Viel Music, his first European company, which was subsequently acquired by American investors in 2019.

Larrosa

During the COVID-19 pandemic, Larrosa founded his eponymous company, initially focused on music consulting, education, and the adoption of new technologies such as blockchain and Web3.

In 2023, the company raised $16 million from American and Spanish investment funds to expand its catalog acquisition operations and deploy advances to artists.

The company operates through an Estonian e-Residency structure, which Larrosa adopted in 2019 to facilitate international operations with a team spanning nine nationalities. In 2023, he was named a spokesperson for the Estonian e-Residency Programme.

International expansion

In 2025, Larrosa relocated its headquarters to Dubai, conceived as a strategic hub for relationships with international funds and the development of alliances in cultural and technological investment. The company maintains operational presence in Europe, the Americas, and the MENA region.

The company also established an LLC in the United States to secure licensing for its Lyra Bank neobank division. Lyra Bank — An AI-powered neobank for the music industry, currently in development. Chapter One (2024) by Argentine singer and actor Gerónimo Rauch, a collection of nine songs composed by Frank Wildhorn, produced by Latin Grammy winner José Domenech, featuring collaborations with Pasión Vega and Sofía Escobar. Terra by Daniel Minimalia, which won the Latin Grammy Award for Best Instrumental Album.

Larrosa serves as general manager of both Gerónimo Rauch and Chabuco through Rose Talent.

Speaking and publications

Larrosa has been invited as a speaker at major music industry conferences and trade fairs, including Primavera Sound, Midem, the Latin Alternative Music Conference (LAMC), and South Summit.

He has served as a lecturer in music industry master's programs and has authored books on financing and technology in music, including El arte de financiar proyectos musicales and La Inteligencia Artificial en la Industria de la música.

Larrosa co-authored the report IA + Música en LATAM, described as the first collaborative regional research on artificial intelligence and music ecosystems in Latin America, produced in partnership with the FUTURX community.

Awards and recognition

Year Award Category Work Result 2020 Latin Grammy Awards Best Instrumental Album Terra (Daniel Minimalia, Rose Talent) 2021 Hollywood Music in Media Awards Independent Song "Un Minuto Más" 2026 Fintech Week Dubai Financial Company of Excellence Award — Excellence in Investor Relations (Early-Stage Startup) Larrosa / MusicTraders

Forbes Argentina described Larrosa as "the rockstar of finance" for his pioneering role in creating financial models applied to the music industry. La Nación described his approach as one of the most innovative proposals in the sector in Latin America.

Discography

Studio albums

Year Title 2007 Estilo Romance 2008 Me Sobras, Me Faltas 2009 El Inconsciente de mi alma 2012 Nostalgic Lounge 2014 El Inconsciente de mi alma+ 2020 El Baladista 2020 90/00 2.0 2021 M.A.P.A.: Los Mejores Amantes, Los Peores Amigos

Live albums

Year Title 2013 Live in Buenos Aires