Craig Gerber

Craig Gerber is an American television writer and producer. He created the Disney Junior series Sofia the First (2012–2018), Elena of Avalor (2016–2020) and Firebuds (2022–2025).

Early life and education Gerber was raised in outer suburban New York. His parents divorced when he was eight, and both formed new households; he has said that growing up in a stepfamily later shaped his work. Gerber is of Jewish background.

Gerber graduated from the University of Southern California School of Cinematic Arts. His short film "Hang Time" won Best Narrative Short at the Sonoma Valley Film Festival and Best Digital Short at the Sedona Film Festival in 2003. Before moving into children's television he worked on Pixie Hollow Games and wrote screenplays for Rogue Pictures, Radar Pictures and Intrepid Films.

Career Gerber was approached by Nancy Kanter of Disney Junior, who was looking for a series about a princess in childhood. The resulting show, Sofia the First, began in 2012 and ran until 2018. Gerber gave the central character a stepfather, stepbrother and stepsister, drawing on his own upbringing.

His next series, Elena of Avalor, began in 2016 and centred on Disney's first Latina princess. The fictional kingdom of Avalor was drawn from Latin American cultures generally rather than from a single country.

Disney Junior ordered Firebuds in October 2021 and the series premiered on 21 September 2022, running until 2025. It is set in a world where people live alongside talking vehicles, and follows a boy and a fire truck who want to become firefighters.

Filmmaking credits Sofia the First - 2012–2018 - creator, writer, lyricist, composer: main title theme, executive producer, and voice actor The Pirate Fairy - 2014 - story Elena of Avalor - 2016–2020 - creator, director, writer, lyricist, and executive producer Elena and the Secret of Avalor - 2016 - writer, story, lyricist, and executive producer Firebuds - 2022–2025 - creator, writer, lyricist, and executive producer Sofia the First: Royal Magic - 2026–present - creator, writer, lyricist, and executive producer