Christine Moorman

Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy, marketing organization and marketing research. She served as Editor-in-Chief of the Journal of Marketing. Dr. Moorman is the Founder and Director of The CMO Survey.

Books Moorman, Christine and Donald R. Lehmann (ed.) (2004), Assessing Marketing Strategy Performance, Cambridge, MA: Marketing Science Institute. Moorman, Christine and George S. Day Strategy from the Outside In: Profiting from Customer Value. McGraw Hill, 2010. David A. Aaker and Christine Moorman (2023), Strategic Market Management, New York: John Wiley.

Awards Irwin-McGraw Hill Distinguished Marketing Educator 2018, American Marketing Association.