Chip Bell

Chip R. Bell is an American author and consultant specializing in customer service and loyalty. He is known for developing methods for customer journey mapping and customer forensics.

Education Chip Bell obtained his bachelor's degree in psychology and political science from the University of Georgia, a masters in Behavioral Science from Vanderbilt University, and a doctorate in Organizational Behavior/Human Resource Development from The George Washington University.

Military service Chip Bell served as an infantry unit commander with the 82nd Airborne Division during the Vietnam War, Bell received two Bronze Stars, two Purple Hearts, and two Air Medals.

Publications Bell has authored or co-authored twenty-four books. In February 2017, Bell published a book titled Kaleidoscope: Delivering Innovative Service that Sparkles. His works include Inside Your Customer's Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions (2020).