Cheryl Najafi

Early life and education Najafi was born in Webb City, Missouri. She earned both a Bachelor's and Master's degree in communication from Arizona State University. She was the founding CEO of the company.

In 2012, Najafi wrote You're So Invited: Panic Less, Play More, and Get Your Party On The book gives tips on entertaining and etiquette while focusing on using what you have and maintaining that it is not necessary to be perfect. Najafi wrote her second book, Mother Daughter Dishes: Reinventing Loved Classics in 2014.

In 2024, Najafi founded the Butterfly Art Collective. The collective creates large resin-cast butterfly sculptures to commemorate and respond to different societal issues. Their first campaign, Resilience, is a collection of 25 large resin butterflies, each one commemorating one of the deadliest mass shootings in the United States.

Personal life She is married to businessman Jahm Najafi. They have three children. Najafi and her family live in Phoenix, Arizona.