Charles Peebler

Charles David Peebler, Jr. (June 8, 1936 – April 18, 2009) was an American advertising executive who spent over 30 years at the helm of agency Bozell & Jacobs, where he grew yearly billings from $20 million in 1965 when he was named president, to $4.3 billion in 1997, when the firm was acquired by True North Communications. Creative campaigns under his leadership included slogan-based promotions such as the "Got Milk?" milk mustache advertising campaign and "Pork. The Other White Meat".

Biography Peebler was born on June 8, 1936, in Waterloo, Iowa, the only child of a father who sold ads in the Yellow Pages. He attended five different high schools, something he considered a positive in forcing him to reach out to meet others. He spent a single year at Des Moines, Iowa's Drake University before heading to Omaha, Nebraska.

He served on the board of the Ad Council and was inducted into the American Advertising Federation Hall of Fame.

He was one DoubleClick's early investors, a company that was purchased by Google for $3 billion.

Personal Peebler served as honorary chairman of the American Craft Museum (now the Museum of Arts & Design), among involvement with other charitable organizations.

A location on the lake along the Upper West Side in Central Park was named "Peebler Point" by the Central Park Conservancy. It was a place that he would take people over to see, even if they were uninterested.

After learning that he had been stricken with progressive supranuclear palsy in 2001, Peebler eight years ago, Mr. Peebler devoted himself to fighting the disease and founded the Peebler PSP Research Foundation. which has financed more than $2 million in research.

Peebler died on April 18, 2009, at his home in Indian Wells, California, due to progressive supranuclear palsy.