Cesar Lüthi

Cesar W. Lüthi (6 September 1930 – 18 July 2002) was a Swiss international sports marketing businessman. He was the founder of CWL Telesport and Marketing, and was involved with advertising for the International Ice Hockey Federation, the German Football Association, and the Olympic Games. He was inducted into the IIHF Hall of Fame in 1998, and received the Olympic Order.

Career Lüthi was born on 6 September 1930, in Wohlen, Aargau, Switzerland. He was a pioneer in advertising with the use of revolving billboards. He later became a managing director at Gloria, then formed his own company in 1972 in Kreuzlingen, known as Cesar W. Lüthi Marketing and Sales Promotion (CWL Marketing and Sales Promotion).

Lüthi was inducted into the IIHF Hall of Fame as a builder in 1998. He was also made an honorary member of the IIHF, and received the Olympic Order. He died at home on the morning of 18 July 2002 after a long illness