Cecilia Robinson

Cecilia Charlotte Louise Robinson (born 1985), originally from Sweden, is a New Zealand entrepreneur and founder of the My Food Bag business.

Biography Robinson grew up in Sweden and moved to the United States to work as a nanny before making a trip to New Zealand to visit her brother, who was living there. She stayed and enrolled to study law at the University of Auckland, but dropped out to start an online nanny website, Au Pair Link.

In late 2012, Robinson and her husband James established My Food Bag in New Zealand with former Telecom CEO Theresa Gattung, celebrity chef Nadia Lim, and Lim's husband Carlos Bagrie. The business was launched in March 2013. The founding team sold 70% of the company to Waterman Capital in 2016 and appointed new CEO Kevin Bowler mid 2018. Robinson continues with the business as a director.

In 2020, Robinson founded Tend Health, a primary healthcare provider driven by digital-technology, with her husband James, Dr Mataroria Lyndon and Josh Robb.

Honours and awards In 2013, Robinson won the EY Young Entrepreneur of the Year Award. In 2017 she won the Business Enterprise Award and the Supreme Award at the New Zealand Women of Influence Awards.

In 2024, Robinson was awarded Innovator of the Year in the New Zealander of the Year Awards.

In the 2026 New Year Honours, Robinson was appointed an Officer of the New Zealand Order of Merit, for services to business and women.