Cecil Hammond

Cecil Hammond is a Nigerian entertainment executive and the founder of Flytime Group, a Lagos-based media and live entertainment company. He launched Rhythm Unplugged in 2004 and established Flytime Fest, an annual multi-day music festival in Nigeria.

Early life and education Hammond studied at the University of Leicester, the University of Surrey, and Le Cordon Bleu in the United Kingdom before returning to Nigeria in the early 2000s. He gained industry experience while briefly working with the Silverbird Group, a media company in Lagos, Nigeria.

In 2017, he expanded Rhythm Unplugged into a multi-day festival format known as Flytime Fest, held annually in December in Lagos. The festival has featured performances by international and Nigerian artists.

Industry influence Flytime Group is credited with raising concert production standards in Nigeria, including the adoption of VIP table seating and high-end audiovisual setups. Hammond has called for stronger creative sector financing.